Sales and marketing

The Routledge Handbook of Private Law and Sustainability reflects on how the law can help tackle the current environmental challenges and make our societies more resilient to future crises.

This book provides an up-to-date and comprehensive review and critique of the scientific evidence concerning the prevalence, nature and potential effects of food advertising and other forms of marketing on children.

This book examines the detrimental impact of illicit financial flows on South Africa's development, political economy, and transformation in the 21st century.

Produkte neu einzuführen ist ein ebenso spannendes wie schwieriges V- haben.

Learn the theory and practice of modern marketing with this concise and dependable text.

Green Innovation in Central and Eastern Europe aims to explore the crucial role of green innovation in guiding organisations towards sustainable development amidst contemporary environmental challenges.

Understand the next level of marketing The new model for marketing-Marketing 3.

Hospitality Experience offers students an exciting introduction to key aspects of hospitality management.

This book describes how an optimal store design can contribute to the well-being of the customer and to differentiation from online retail.

Praise for EMAIL MARKETING by the NUM8ERS "e;At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line.

This book aims to provide theoretical and empirical frameworks and highlights the challenges and solutions with using Big Data for Corporate Social Responsibility (CSR) and Sustainability in the field of digital transformation and tourism.

What does it take for success in the media business?

Become a Dominant Predator in today's dog-eat-dog sales environmentThere s a hard fact that we all have to face: Buyers have evolved.

Transform your small business into a revenue-generating machine with this step-by-step marketing resource Running a small business is a fun and rewarding experience.

Digital Darwinism is a key challenge for all companies and brands.

Wicked World advocates the need to acknowledge the complex contexts in which managers, professionals and policymakers operate.

Achieving your goals quickly and efficiently is both more difficult and more important in today's hyper-globalized world.

Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing.

The fastest growing brands of the 21st century have succeeded by building and harnessing the power of brand communities.

Bloggen liegt im Trend, täglich sprießen neue Blogs wie Pilze aus dem digitalen WWW-Boden und funktionieren dabei wie eine eigene Werbeagentur.

Today's organizations are embedded in global and local network relationships that demand more.

Since the mid 1990s political and public debates about the social responsibilities of firms have gained renewed force.

This book focuses on the nature and role of entrepreneurship in modern developed and emerging economies and societies, its relation to governments and universities, and its role in the often-forgotten informal economy.

The authors present a powerful and tested approach that helps managers see a business's every action through the eyes of its customers.

Alle Analysen werden an einem durchgehenden Fallbeispiel konkret und transparent durchgeführt Strukturgleichungsmodelle sind in allen Wissenschaftsdisziplinen von größter Bedeutung, da sie das Standardinstrument zur empirischen Prüfung von Hypothesensystemen darstellen.

Eike Jonas Abraham untersucht die Markenarchitektur von Private Label Fashion Brands.

Warum beißen Kunden selbst bei erstklassigen Angeboten oft nicht an?

This user-friendly textbook offers students an overview of each aspect of the marketing process, explored uniquely from the value perspective.

Corporate sustainability, now regarded as a vitally important topic on the agenda for businesses, has in recent years not only become embedded in postgraduate study, but is now also widely taught at the undergraduate level in business schools.

Encouraging a long overdue shift in thinking, this book gives managers and executives the means to maximize employee potential by first showing them how to increase the improvement power of their HR departments.

This book examines emerging theories, frameworks, and applications of global marketing for the 21st century.

Investigating how international market actors create market morality on a global level, this book reflects on the unresolved questions and debates regarding the relationship between business and society.

'Saidov has produced a detailed and highly readable text that considers in turn the methods of limiting damages, the determination of loss and the calculation of damages.

Two world-renowned experts on innovation and digital strategy explore how real-time data and AI will radically transform physical productsand the companies that make them.

Human dignity has experienced limited attention in tourism studies.

The Ultimate Guide to Business Writing is a comprehensive guide on how to write any kind of business document.

Analyze, plan and manage profitable channels to market with this economic framework, ensuring maximum leverage of channel partners at every stage of the go-to-market process, with this fully revised third edition of the global bestseller, Distribution Channels - an essential toolkit for strategizing new and existing routes to market.

Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals.

This book tracks the phenomenon of international corporate personhood (ICP) in international law and explores many legal issues raised in its wake.

Over the last few decades, emerging markets have increased their share in world GDP and have come to play a prominent and growing role in global business.