Trust highly experienced teachers and authors Jonathan Adams, Alex Reynolds and Peter Valentine, to guide your students through the redeveloped Cambridge National in Engineering Design (J822 for first teaching from September 2022).
Ensure your students navigate the MYP framework with confidence using a concept-driven and assessment-focused approach to Design, presented in global contexts.
Ensure your students navigate the MYP framework with confidence using a concept-driven and assessment-focused approach to Design, presented in global contexts.
Now you can master the core concepts in marketing management that you need as a undergraduate marketing major, first-year MBA or EMBA student with the detailed material in Iacobucci's MARKETING MANAGEMENT, 5E.
The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today's global business environment.
Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today's leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 10E.
Prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E.
Providing the best of practical tools, real-world examples and proven theories, PUBLIC RELATIONS WRITING: STRATEGIES & STRUCTURES, 11th Edition, teaches you the essentials of writing with understanding and purpose.
The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times.
Das Buch Handwerker-Marketing, Handwerker erfolgreich beim Kunden ist ein Marketing-Ratgeber für Handwerker, Handwerksbetriebe und Handwerker-Ausbildung.
If you are struggling and making no headway in your network marketing business, then you are probably trying to build a network organization the old fashioned way.
Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E.
Modern and practical business lessons from Natasha Oakley, co-founder of Monday Swimwear and The Pilates Class Do you have an idea for a business, but no clue where to start?
Modeling Uncertainty in the Earth Sciences highlights the various issues, techniques and practical modeling tools available for modeling the uncertainty of complex Earth systems and the impact that it has on practical situations.
Modeling Uncertainty in the Earth Sciences highlights the various issues, techniques and practical modeling tools available for modeling the uncertainty of complex Earth systems and the impact that it has on practical situations.
Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone.
Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike.
This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them.
This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them.
Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising.
Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising.