This book focuses on the issues and challenges posed by COVID-19, proposing ways to deal with the supposed 'new normal' which the pandemic has introduced in the functioning of business, society, and environment.
Advances in narrow artificial intelligence make possible agentive systems that do things directly for their users (like, say, an automatic pet feeder).
The World Guide to Sustainable Enterprise is the first comprehensive global compendium that clearly describes the national approaches to sustainable enterprise.
We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solutions a product is offering.
This companion to the bestselling Introduction to Health and Safety in Construction is an essential revision aid for students preparing for their written assessments on the NEBOSH National Certificate in Construction Health and Safety.
There is growing awareness among leading responsible management scholars and practitioners that understanding global wicked problems is insufficient in effecting lasting engagement and changed behaviors.
Ethical Engineering: A Practical Guide with Case Studies provides detailed and practical guidance in making decisions about the many ethical issues practicing engineers may face in their professional lives.
Breaking down barriers, creating transparency in digital communication and effectively targeting different audiences is critical to today's successful organisations.
Learn how to provide top-grade customer service anywhere, anytime with Salesforce Service Cloud Salesforce Service Cloud empowers your service organization to interact with customers through any channel and provide an individualized experience that will be worth sharing for your customers and for your company.
'Interpretation' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of social science that provide the foundation for clear thinking about social phenomena.
Stakeholder value, corporate social responsibility and sustainability: Are these, and similar, concepts sufficiently clear for fruitful research in business ethics?
Klaus Backhaus erzählt auf unterhaltsame Weise, wie vieles, das in der Praxis unter dem Mäntelchen einer ausgeprägten Marktorientierung verkauft wird, nichts anderes ist als Märchenerzählerei.
This edited collection sheds light on the evolution of corporate financial crime, exploring a myriad of offenses ranging from money laundering and fraud to market manipulation and bribery.
Mehr Motivation und Umsatz im Kundenkontakt- GABAL DIGITAL – NEUES LERNEN- Lernen mit allen Sinnen: umfangreiche digitale Zusatzinhalte zum BuchDer Kundenkontakt ist der Moment, in dem entschieden wird, ob künftig Umsatz mit dem Kunden erzielt wird oder nicht.
'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing.
The second edition of a bestseller, Statistical and Machine-Learning Data Mining: Techniques for Better Predictive Modeling and Analysis of Big Data is still the only book, to date, to distinguish between statistical data mining and machine-learning data mining.
Benedikt Lindenbeck untersucht anhand realer Daten eines Versicherungsunternehmens, inwiefern auf Basis bestehender Kundenbeziehungen Empfehlungen für die Auswahl zu adressierender Rezipienten im Dialogmarketing abgeleitet werden können.
In Cosmopolitan Business Ethics: Towards a Global Ethos of Management, Jacob Dahl Rendtorff maps the concept of global business ethics, related to sustainability and corporate governance, via an examination of the major theories of business ethics and the philosophy of management.
