Sales and marketing

The New York Times Bestseller named one of the "e;Most Important Books of 2016"e; by Inc, and a Forbes 2016 "e;Must Read Business Book"e;'If you love 'Bones' and 'CSI', this book is your kind of candy' Paco Underhill, author of Why We Buy'Martin's best book to date.

You are about to embark on one of the biggest adventures of your life.

Most business books just tell you what to do.

Selling In 4 Weeks is a comprehensive guide to sales, giving you everything you need to know in one place.

***CIM (CHARTERED INSTITUTE OF MARKETING) BOOK OF THE MONTH MAY 2016***Content marketing just got easierContent marketing is one of today's growing marketing trends following fast on the heels of social media.

Managing yourself just got easierOne of the most important aspects of being a manager is being able to manage yourself and the first step to doing this effectively is becoming aware of yourself and evaluating your strengths and weaknesses.

The fast-track MBA in salesImagine having instant access to the world's smartest thinking on sales - and being shown exactly what to do to guarantee that you get your own selling right, every time.

Marketing In 4 Weeks is a comprehensive guide to contemporary marketing and PR, giving you everything you need to know in one place.

Discover the 50 secrets that great salespeople know - complete with strategies for putting them into practice.

_________________'Macdonald zeros in on the slipperiness of factuality, offering an array of case studies from the worlds of history, commerce and of course politics.

When it comes to persuasion, success can begin before you say a word.

There isn t a magic formula for better leadership.

A classic novel from acclaimed author Laura London, for fans of Julie Garwood, Jude Deveraux, Loretta Chase, Johanna Lindsey and Kathleen E.

'If you want to see what that future might look like, Duncan's book is a fun place to start'NPR'Intensely readable, downright terrifying, and surprisingly uplifting' Vanity Fair '5 books not to miss .

Owning a B&B is the dream of many .

The PR Bootcamp is the ultimate toolkit for businesses who want to raise their profile, get featured in the media and boost credibility around their brand.

Digital Marketing In A Week is a simple and straightforward guide to brilliant digital marketing, giving you everything you need to know in just seven short chapters.

Exposes the strategies used by advertisers to manipulate our thoughts and senses.

Mehr Erfolg durch klare Kommunikation- Gute Businesskommunikation baut Vertrauen auf, vermeidet Missverständnisse und erhöht die Kundenzufriedenheit- Schon eine 5 % höhere Kundenzufriedenheit kann zu einer Umsatzsteigerung von über 25 % führen (Harvard Business Reward) - Mit direkt anwendbaren Tipps für das nächste Kundengespräch In einer zunehmend digitalen Welt gewinnt echte Mensch-zu-Mensch-Kommunikation immer mehr an Bedeutung.

La cuarta revolución industrial está a la vuelta de la esquina, la nueva economía es ahora más palpable que nunca porque ya no define a una sola parte de la sociedad, sino que impacta de lleno en todos los sectores de la actividad humana.

EDICIÓN CORREGIDA DE GEOMETRÍA DESCRIPTIVA Y SUS APLICACIONES DE ÁNGEL TAIBO.

El libro está dividido en: 1) Gerencia Estratégica Corporativa (GEC): Una corriente de pensamiento gerencial, 2) Implementando la GEC y 3) Implementación, seguimiento y retroalimentación de estrategias; donde se presenta la evolución del concepto "estrategia organizacional" en Colombia y en el ámbito internacional, se explica cómo aplicar un modelo para realizar un análisis situacional estratégico y, a partir de este, formular e implementar un direccionamiento estratégico.

El correcto manejo de las matemáticas financieras es fundamental para la toma de decisiones en una empresa; de ellas depende la valoración de cada proyecto e incluso de cualquier operación financiera.

It s the late 1970s and 20-something Christopher Fowler is a film freak, obsessively watching lousy films in run-down fleapit cinemas.

All Dave Roberts ever wanted to do (apart from collect football programmes) was to work in advertising.

Nev s unorthodox management style, which involves compulsory sing-a-longs, matchmaking attempts, arm wrestling bouts and the use of very direct language delivered at high volume, often puts him at odds with HR.

In the ever-changing world of sales, there is no magic bullet method that can be readily imitated to suddenly and miraculously improve performance.

What was it like to be an advertising woman on Madison Avenue in the sixties and seventies, that Mad Men era of casual sex and professional serfdom?

What happens when there is almost unlimited choice?

If you know how to sell, you know how to succeed.

Direct marketing just got easierPicking the right promotional mix is not easy.

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Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy.

Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy.

This practical book on selling and marketing will help architects, engineers, project managers, facilities managers, surveyors, and contractors sell themselves to prospective clients.