Sales and marketing

Communicating effectively is crucial to improving employee engagement, organizational culture, and performance.

This book is classified into two major sections viz.

MINDTAP for Pride/Ferrell's MARKETING, 20th Edition helps you learn on your terms.

Now you can master the core concepts in marketing management that you need as a undergraduate marketing major, first-year MBA or EMBA student with the detailed material in Iacobucci's MARKETING MANAGEMENT, 5E.

The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today's global business environment.

Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today's leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 10E.

Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E.

Providing the best of practical tools, real-world examples and proven theories, PUBLIC RELATIONS WRITING: STRATEGIES & STRUCTURES, 11th Edition, teaches you the essentials of writing with understanding and purpose.

The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times.

Unlock your creativity with "e;Your Entry To Music Production,"e; the essential eBook designed to elevate your audio skills from novice to pro.

"Wer nicht wirbt, der stirbt" – das ist ein netter kleiner Spruch, der sogar für Kreative gilt, die als notorisch werbefeindlich verschrien sind.

Das Buch Handwerker-Marketing, Handwerker erfolgreich beim Kunden ist ein Marketing-Ratgeber für Handwerker, Handwerksbetriebe und Handwerker-Ausbildung.

Network marketing is one the most exciting ways to create residual income working from home.

If you are struggling and making no headway in your network marketing business, then you are probably trying to build a network organization the old fashioned way.

Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E.

Just getting started in the computer world?

How do you orchestrate the next great advertising campaign?

Network marketing is perhaps the most misunderstood and the most controversial concept of wealth creation.

Modern and practical business lessons from Natasha Oakley, co-founder of Monday Swimwear and The Pilates Class Do you have an idea for a business, but no clue where to start?

The world of fundraising is changing.

Modeling Uncertainty in the Earth Sciences highlights the various issues, techniques and practical modeling tools available for modeling the uncertainty of complex Earth systems and the impact that it has on practical situations.

Modeling Uncertainty in the Earth Sciences highlights the various issues, techniques and practical modeling tools available for modeling the uncertainty of complex Earth systems and the impact that it has on practical situations.

Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone.

"e;Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight.

The days of the image brands are over, and new marketing has gone mainstream.

In 1988, on Stephen King s retirement JWT published The King Papers a small collection of Stephen King s published writings spanning 1967-1985.

This is Your Complete Manual of Digital Marketing Magic.

Thirty million online UK customers are just a click away, and Digital Marketing For Dummies shows you how to reach them.

Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy.

This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them.

This is Your Complete Manual of Digital Marketing Magic.

This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them.

Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy.

Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising.

Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising.

Smart marketing techniques to get your business noticed.

Smart marketing techniques to get your business noticed.

This is an applied handbook for the application of data mining techniques in the CRM framework.

Marketing is shrouded in arcane mystery and buzzwords.

Modern Analysis of Customer Surveys: with applications using R Customer survey studies deal with customer, consumer and user satisfaction from a product or service.

The Growth Drivers is a practical guide to building marketing capabilities.

The Growth Drivers is a practical guide to building marketing capabilities.

Modern Analysis of Customer Surveys: with applications using R Customer survey studies deal with customer, consumer and user satisfaction from a product or service.

Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice.

Practical advice for managers on how the Web and social media can help them to do their jobs better Today's managers are faced with an increasing use of the Web and social platforms by their staff, their customers, and their competitors, but most aren't sure quite what to do about it or how it all relates to them.