Clothing that is not purchased or worn is not fashion (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion.
Brand management just got easierSuccessful brands provide meaning: a higher purpose, a vision of a better future, a code of values, and a culture that drives performance.
SEO and Search Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you really need to know in just seven short chapters.
Social Media Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you need to know in just seven short chapters.
Great marketing just got easierMarketing is about the relationship between an organization and its marketplace, and in particular its customers and potential customers.
PR is an important part of running any successful business, yet many people are unaware of its potential and therefore unable to exploit it to the full.
In The Ultimate Customer Experience, Scott McKain, award-winning speaker and author, reveals the five steps for connecting with customers in today's changing workplace.
Game-changing terms every salesperson should knowWouldn't you like your prospects to know that you can help them develop new solutions, create substantial efficiencies, and improve profit margins?
Master proven sales techniques and outperform the competition with The Ultimate Book of Sales Techniquesyour go-to guide for cold calling, lead generation, closing the sale, and building long-term client relationships.
The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, web, radio, trade journals, and much more.
