Sales and marketing

Increasingly today, in every age group, consumers are committing to brands that show good citizenship--from fair employment practices, to social responsibility, to charitable giving.

Public relations maverick Marian Salzman goes behind the scenes of creative powerhouse Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes.

Think you know your customers?

How does a company constantly win more business than its rivals?

Companies looking for a competitive edge must convert their reactive, cost-laden contact programs into proactive, revenue-generating, "e;real-time"e; contact centres.

This guidebook is a vital resource for all sales professionals, brimming with field-proven techniques that work in any industry.

If you're in marketing, advertising, or branding, consider this: While it used to take three television spots for a product to register with its intended audience, it can now take as many as seventy.

Marketing is changing rapidly, so sometimes it's hard to keep up.

With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of marketing plans.

What is quality customer service, and how do you consistently deliver it for your customers?

Twitter, smartphones, and self-service kiosks are taking over, and tech-savvy business dealings are no longer an advantage--they're a requirement.

This book teaches salespeople to rethink their approach to sales goals--so they not only sell a greater quantity but sell with the bottom line in mind.

Whether you've got a robust budget or you're bootstrapping your way to the top, this book gives you the tools to launch an empire.

Good writing is good business.

This book shows what makes such strategies work, and reveals the eye-opening results of a survey of over 700 business professionals.

All businesses have customers, but how many of them deliver unforgettably good customer service?

With billions of dollars generated annually, importing and exporting is a potentially lucrative arena for growthand a bewildering tangle of rules and regulations.

In an age of telesales and digital selling, this award-winning business book pinpoints the ten skills essential to high-efficiency, high-success sales performance based on the author's TeleSmart 10 System for Power Selling.

As many businesses are discovering, customer behavior doesn't always make sense.

Few professional firms are able to consistently grow their fees and profits.

Terry Bacon and David Pugh showed how great companies outperform good ones through "e;behavioral differentiation"e; -- going beyond superior products and dependable service to connect with customers at every touchpoint.

Author Paul Weyland shares his decades of experience working with local direct clients and hard-won wisdom to show television, radio, and cable salespeople how to get more sales.

Delivering top-of-the-line customer service is Job #1 for most companies, an important factor in keeping profits high and customers coming back.

Be a Network Marketing Superstar provides a proven 26-step program designed to help business leaders quickly become stars in this fast-growing and profitable industry.

"e;Channels of distribution is one of the hottest areas in marketing and sales today.

A thorough, quick-reading guide that shows anyone who uses the phone how to treat it as a service tool that directly impacts on company profits.

The overall experience of the buying process ultimately determines whether consumers will pay money for a product or service: they weigh what they are purchasing with their responses to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more.

What if you could protect your business against competitive inroads, once and for all?

Faster sales pitches won't lead to faster sales.

Brand Real is a business strategy guide for making a brand's promise stand up at every customer touch point.

In the widely well-received first edition of The Secrets of Word-of-Mouth Marketing, author George Silverman provided readers step-by-step guidance with his innovative Decision Matrix for constructing a word-of-mouth marketing campaign that exponentially increases revenue.

Stories have tremendous power.

Learn the secrets professionals use to dramatically increase their client base by learning how to replace scattershot marketing and networking efforts with proven, targeted tactics.

Das Verhältnis zwischen Journalisten auf der einen und Kommunikationsverantwortlichen von Unternehmen/Organisationen auf der anderen Seite gilt als kompliziert.

The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today.

Designing the Customer-Centric Organization offers today ?

Audience behavior began to shift dramatically in the mid 1990s.

Filled with case studies and anecdotes, How to Talk to Customers demystifies the most critical aspect of customer service: conversations employees have every day with customers.

The second edition of the Public Relations Writer s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications.

Competing in a Service Economy is a hands-on guide to creating services, with illustrative examples from service-oriented companies including Disney, Ericsson, IKEA, National Association of Convenience Stores, Ritz Carlton, Scandinavian Airline Systems, Sterling Pulp Chemicals, and Telia Mobile.

Most firms consider the lost customer a lost cause.

Founder of the phenomenon social media account PreachersNSneakers tackles how faith, capitalism, consumerism, and (wannabe) celebrity have collided and asks both believers and nonbelievers alike: how much is too much?

The ideal introductory guide to Microsoft's much anticipated entry into the Customer Relationship Management (CRM) software marketplace Discusses the key features of Microsoft's CRM software, including tools to help businesses sell more effectively, manage all customer communications in one place, track and convert leads, make informed decisions faster, and provide consistent service Provides expert tips and tricks to make the software work more effectively Explains how to achieve increased customer satisfaction, customer loyalty, and more profitable customer relationships Author is considered one of a handful of global experts on CRM for small- and medium-sized businesses

This invaluable resource helps you understand what it takes to be a great sales manager, allowing you to avoid many of the common first-time sales management mistakes, and be successful right out of the gate.

A guide to success through emotional engagement from the coauthor of the New York Times bestseller First, Break All the Rules.

Do you have an existential crisis every time your alarm goes off?

A breakthrough book.

Discover the incredible power of fonts - how they influence your decisions, alter your perceptions, stir your emotions and change how you understand the world.

'a compelling methodology.

A critical history of the social media influencer's rise to global prominenceBefore there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked.