In an increasingly competitive and digitalized world where experience reins supreme, Olivier Duha highlights the radical evolution of customer relations and outlines six golden rules to maximize customer satisfaction.
Peopling Marketing, Organization, and Technology takes an interactionist attitude to study the organization of marketing interaction and the embedding of technology within that organization.
This second book in the EFMD Management Education series explores business schools' increasing focus on, and search for, meaningful societal and economic research impact.
It is undeniable that the recent revival of artificial intelligence (AI) has significantly changed the landscape of science in many application domains, ranging from health to defense and from conversational interfaces to autonomous cars.
A Practical Introduction to Electrical Circuits represents a fresh approach to the subject which is compact and easy to use, yet offers a comprehensive description of the fundamentals, including Kirchhoff's laws, nodal and mesh analysis, Thevenin and Norton's theorems, and maximum power transfer for both DC and AC circuits, as well as transient analysis of first- and second-order circuits.
Im Mittelpunkt dieses Lehrbuches stehen die wissenschaftstheoretischen Grundlagen und die Schlussweisen bei der Anwendung empirischer Methoden für Entwurf und Prüfung betriebswirtschaftlicher Theorien.
Corporate Communication: Concepts and Practice-a comprehensive and engaging textbook-helps in understanding the underlying concepts and real-life strategies of communication in modern-day corporate set-ups.
A Practical Introduction to Electrical Circuits represents a fresh approach to the subject which is compact and easy to use, yet offers a comprehensive description of the fundamentals, including Kirchhoff's laws, nodal and mesh analysis, Thevenin and Norton's theorems, and maximum power transfer for both DC and AC circuits, as well as transient analysis of first- and second-order circuits.
Machine learning, Internet of Things (IoT) and data analytics are new and fresh technologies that are being increasingly adopted in the field of medicine.
The text emphasizes the need for data pre-processing, classification and prediction, cluster analysis, mining multimedia, and advanced machine learning techniques for scientific programming in Industry 5.
Corporate Communication: Concepts and Practice-a comprehensive and engaging textbook-helps in understanding the underlying concepts and real-life strategies of communication in modern-day corporate set-ups.
This book is a unique guide to the disruptions, innovations, and opportunities that technology provides the insurance sector and acts as an academic/industry-specific guide for creating operational effectiveness, managing risk, improving financials, and retaining customers.
Hollywood Online provides a historical account of motion picture websites from 1993 to 2008 and their marketing function as industrial advertisements for video and other media in the digital age.
This book draws on recent debate surrounding the emergence of cognitive intelligence in organizations, exploring the redefinition of the labor market and consequently, employment.
International Marketing in Practice features select case studies relating to businesses from various markets and countries facing the challenges and decisions involved when undertaking international marketing.
International Marketing in Practice features select case studies relating to businesses from various markets and countries facing the challenges and decisions involved when undertaking international marketing.
Robotics: From Theory to Practice introduces robotic theories and technologies to audiences, including university students, professionals with engineering backgrounds, and even high-school students interested in building their own robots.
Robotics: From Theory to Practice introduces robotic theories and technologies to audiences, including university students, professionals with engineering backgrounds, and even high-school students interested in building their own robots.
This book addresses a longstanding issue that emerged fifty years ago and continues to persist- the lack of an accounting and reporting system for financial sustainability.
This volume maps the role of mobile communication in the daily lives of women around the globe, shedding light on "e;under-the-radar"e; use of mobile communication to display a nuanced understanding of social impacts that may affect the gender construction processes of women at the individual, institutional, and societal levels.
A workbook for leaders who desire to be more effective and deliberate in their leadership identity and for young leaders coming into their own, this book introduces a unique two-step process to understand and define your leadership identity.
Collective Behavior of Magnetic Micro/Nanorobots: Control, Imaging, and Applications reviews recent advances in the design and construction of magnetic collective micro/nanorobot systems, and promotes the bridging of the gap between their theoretical investigation and practical applications.
This volume maps the role of mobile communication in the daily lives of women around the globe, shedding light on "e;under-the-radar"e; use of mobile communication to display a nuanced understanding of social impacts that may affect the gender construction processes of women at the individual, institutional, and societal levels.
A workbook for leaders who desire to be more effective and deliberate in their leadership identity and for young leaders coming into their own, this book introduces a unique two-step process to understand and define your leadership identity.
Collective Behavior of Magnetic Micro/Nanorobots: Control, Imaging, and Applications reviews recent advances in the design and construction of magnetic collective micro/nanorobot systems, and promotes the bridging of the gap between their theoretical investigation and practical applications.
