"e;Green Management - A New Paradigm in World of Business"e; is a thorough handbook for balancing economic success with environmental conservation in today's eco-conscious world.
With sustainability having gained a lot of momentum over the last years and companies implementing strategies to create corporate sustainability, there are lots of opportunities for innovation.
This book contributes to growing debates on transcreation, applying an appraisal framework to texts from luxury brands in Chinese and English to reveal new insights into marketing transcreation and set out transcreation as an area of study in its own right.
Featuring examples of strategic writing throughout the book, this practical, multidisciplinary text takes students through the fundamental concepts, genres, and techniques of writing for strategic communicators to connect with their publics.
Featuring examples of strategic writing throughout the book, this practical, multidisciplinary text takes students through the fundamental concepts, genres, and techniques of writing for strategic communicators to connect with their publics.
Dieses Buch beschreibt, wie Sie verbale und nonverbale Signale im Business gezielt deuten und professionell einsetzen können – ob in Verhandlungssituationen, Teammeetings oder Mitarbeitergesprächen.
Dieses Lehrbuch leistet die Zusammenführung der bislang lediglich getrennt voneinander wahrgenommenen betriebswirtschaftlichen Disziplinen Beschaffung, Produktion und Marketing - und ist damit einzigartig auf dem deutschen Markt.
Dieses Buch beschreibt, wie Sie verbale und nonverbale Signale im Business gezielt deuten und professionell einsetzen können – ob in Verhandlungssituationen, Teammeetings oder Mitarbeitergesprächen.
While the number of publications on corporate social responsibility has skyrocketed since the last economic crisis that began in 2008, challenges still remain in the modern economy that make socially responsible business a leading topic both in the field of science and business practice.
While the number of publications on corporate social responsibility has skyrocketed since the last economic crisis that began in 2008, challenges still remain in the modern economy that make socially responsible business a leading topic both in the field of science and business practice.
Machine learning, Internet of Things (IoT) and data analytics are new and fresh technologies that are being increasingly adopted in the field of medicine.
There are almost 10,000 shopping centres in Europe, and in the United States there are over 100,000, many of which have entered the end-of-life phase due to growing e-retail.
Dieses bewährte Standardwerk liefert Studierenden im Bachelor- und Masterprogramm sowie Praktikern umfassende Grundlagen des Marketingmanagements und widmet sich eingehend allen neuen Entwicklungen der marktorientierten Unternehmensführung.
Burt was a seven-year-old who felt abandoned by his parents, who migrated to England with the promise of sooner than later bringing their seven children, who had been scattered out to family members on both sides of the family.
Dieses bewährte Standardwerk liefert Studierenden im Bachelor- und Masterprogramm sowie Praktikern umfassende Grundlagen des Marketingmanagements und widmet sich eingehend allen neuen Entwicklungen der marktorientierten Unternehmensführung.
This book discusses the integration of power electronics, renewable energy, and the Internet of Things (IoT) from the perspective of smart cities in a single volume.
This second book in the EFMD Management Education series explores business schools' increasing focus on, and search for, meaningful societal and economic research impact.
The book provides the most recent technology for sensing and automation in apple production cycle in terms of bagging robotics, flower pollination robotics, pruning robotics, and harvest robotics.
The book provides the most recent technology for sensing and automation in apple production cycle in terms of bagging robotics, flower pollination robotics, pruning robotics, and harvest robotics.
The text emphasizes the need for data pre-processing, classification and prediction, cluster analysis, mining multimedia, and advanced machine learning techniques for scientific programming in Industry 5.
Hollywood Online provides a historical account of motion picture websites from 1993 to 2008 and their marketing function as industrial advertisements for video and other media in the digital age.
In an increasingly competitive and digitalized world where experience reins supreme, Olivier Duha highlights the radical evolution of customer relations and outlines six golden rules to maximize customer satisfaction.
There are almost 10,000 shopping centres in Europe, and in the United States there are over 100,000, many of which have entered the end-of-life phase due to growing e-retail.
"e;Make Millions: How to Win and Retain Customers"e; by Sebastian Levine is an insightful guide for businesses seeking growth through effective customer acquisition and retention strategies.
This book draws on recent debate surrounding the emergence of cognitive intelligence in organizations, exploring the redefinition of the labor market and consequently, employment.
Peopling Marketing, Organization, and Technology takes an interactionist attitude to study the organization of marketing interaction and the embedding of technology within that organization.
