Wine has been considered a luxury product since the time of the ancient Egyptians, and today is coveted by collectors and wine enthusiasts from around the world.
Human consumption is multi- faceted and so requires inter- disciplinary exploration in order to explain a spectrum of experiences that is at once particular and allpervading.
Bei der Werbeforschung in Bezug auf Anzeigenwerbung gibt es diverse Variablen, welche sich auf die Werbeeffektivität und Akzeptanz von Anzeigen auswirken und durch äußere Umstände beeinflusst werden können.
The academic and scholarly interest in the subject of branding in both the consumer and industrial markets has grown substantially in the dynamic post-pandemic environment.
"The Art of War" is an ancient Chinese military treatise that is attributed to Sun Tzu (also referred to as "Sunzi" and "Sun Wu"), a high ranking military general, strategist and tactist.
Following multiple global crises, there is an urgent need to review our economic and financial paradigms to improve outcomes for the three pillars of sustainable development: economic, social, and environmental.
Cooperative Enterprises is the first textbook to examine the evolution of the cooperative enterprise model and the contribution that cooperatives can make to the economy and society.
First published in 1973, Fashion Marketing is intended for all whose work is linked to the vagaries of fashion or who are simply fascinated by the subject.
Dieses Grundlagenwerk für Franchisegeber und -nehmer beschreibt die besonderen Regeln des nachhaltigen, fairen Franchisings zum beiderseitigen Vorteil.
In Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social issues impacting consumer behavior including social media, a global mindset of consumer behaviors, and the ethical aspects of consumer behavior.
A concise and up-to-date treatment of foodservice marketing with an emphasis on digital and mobile-friendly strategies In Marketing in Foodservice Operations, a team of distinguished foodservice educators and practitioners delivers an insightful and practical exploration of contemporary foodservice marketing.
This book examines sustainable manufacturing, from the extraction of materials to processing, use, and disposal, and argues that significant changes in all of the above are needed for the world to progress toward a more circular economy.
This book of the SPAR series contains 39 scientific articles presented in the Distributed Autonomous Robotic Systems conference organized in November 28-30, 2022, in Montbeliard, France.
Descubra el apasionante campo de la ingeniería robóticaSi es un entusiasta en el área de la robótica o un profesional del tema, este libro será esencial en su biblioteca.
Im vorliegenden Werk mit dem Titel ›Die Erfindung der Sklaverei‹ entfaltet der Autor eine fesselnde Analyse, die den Ursprung und die Entwicklung der Sklaverei in verschiedenen Gesellschaften kritisch beleuchtet.
In diesem Buch wird ein interdisziplinärer Ansatz für die Welt des Konsums gewählt, der verschiedene Themen abdeckt und soziologische, wirtschaftliche und marketingbezogene Aspekte einbezieht.
AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the AI-driven marketing landscape confidently.
In ›Die Erfindung des Zufalls‹ taucht der Leser in eine faszinierende Welt ein, in der das scheinbar Unvorhersehbare eine tiefgreifende Ordnung offenbart.
First published in 1973, Fashion Marketing is intended for all whose work is linked to the vagaries of fashion or who are simply fascinated by the subject.
This book examines sustainable manufacturing, from the extraction of materials to processing, use, and disposal, and argues that significant changes in all of the above are needed for the world to progress toward a more circular economy.
Following multiple global crises, there is an urgent need to review our economic and financial paradigms to improve outcomes for the three pillars of sustainable development: economic, social, and environmental.
This book aims at the upper-class undergraduate and the graduate students, and practicing engineers in the disciplines of mechanical, electrical, and computer engineering, with background knowledge of control.
Two world-renowned experts on innovation and digital strategy explore how real-time data and AI will radically transform physical productsand the companies that make them.
Leader Work offers an accessible and engaging introduction to the power of reflection to support leaders in their development and professional practice.
Through interviews with members of the Public Relations Society of America College of Fellows, this book provides lessons on public relations leadership for the next generation.
"Lehrreich wie ein Sachbuch, spannend wie ein Thriller"In diesem Businessroman tauchen Sie in das Leben des – bisher – mäßig erfolgreichen Autoverkäufers Jochen ein.
Dieses Buch befasst sich mit dem B2B-Softwarekauf, den relevanten Buyer Personas, den kaufbezogenen digitalen Interaktionen und deren Knotenpunkten („Hubs“).
