In a rapidly changing world, businesses must create a high-performing, metrics-driven workplace environment characterized by respect, inclusion, teamwork, innovation, and overall harmony-and it must be manageable and sustainable.
This 11th edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life "e;best practices"e; of leading sales organizations and sales professionals.
This 11th edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life "e;best practices"e; of leading sales organizations and sales professionals.
This timely book offers up-to-date information for both researchers and decision makers regarding five core areas of Middle Eastern institutional and cultural context and its role in shaping business's strategies and practices in the region.
In a complex political and environmental global landscape, it has never been more critical for global organizations to understand the past, present, and future of Chinese corporate governance: this book is the key.
This book presents research-based investigations of the communicative aspects of Barack Obama's presidency, with a focus on ethnicity, gender, and culture as they interact with communication.
In a complex political and environmental global landscape, it has never been more critical for global organizations to understand the past, present, and future of Chinese corporate governance: this book is the key.
This timely book offers up-to-date information for both researchers and decision makers regarding five core areas of Middle Eastern institutional and cultural context and its role in shaping business's strategies and practices in the region.
Based around research into marketing education and marketing practice, Marketing Skills in Practice: Developing a Successful Marketing Career helps students embarking on their career to develop their professional identity, as well as the key skills required by employers in the industry.
Based around research into marketing education and marketing practice, Marketing Skills in Practice: Developing a Successful Marketing Career helps students embarking on their career to develop their professional identity, as well as the key skills required by employers in the industry.
Rehabilitation Robots for Neurorehabilitation in High, Low, and Middle Income Countries: Current Practice, Barriers, and Future Directions describes the state-of-art research of stroke rehabilitation using robot systems in selected High Income Countries (HICs) and Low and Middle Income Countries (LMICs), along with potential solutions that enable these technologies to be available to clinicians worldwide, regardless of country and economic status.
Dieses Buch zeigt, wie es gelingt, aus dem «Stiefkind» im Marketing, dem Pricing, jenes Marketinginstrument zu entwickeln, das den Gewinn des Unternehmens am nachhaltigsten positiv beeinflusst.
In diesem Buch werden die vielfältigen Bereiche des digitalen Produktmanagements beschrieben: von der Visions- und Strategieentwicklung über die Ideengenerierung und Evaluierung bis hin zur eigentlichen Produktentwicklung und der anschließenden Performanceanalyse.
Spätestens seit dem Frühjahr 2020 hat sich die Welt verändert und die Wirtschaft wird seither regelmäßig von Krisen erschüttert: Pandemie, Ukraine-Krieg, explodierende Energiekosten, Inflation.
Fair Trade constitutes a social-business initiative that plays a crucial role in the transition towards a "e;sustainable market economy"e;, countering the major challenges of the 21st century.
Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics.
This proceedings volume presents selected chapters from the 13th Global Islamic Marketing Conference, featuring contributions from renowned experts from around the world.
Organizational storytelling has been taught for many years in many different places as part of organizational development, organizational change, organizational learning, and business ethics.
Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics.
Organizational storytelling has been taught for many years in many different places as part of organizational development, organizational change, organizational learning, and business ethics.
This book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively impacts the company's profits in a sustainable manner.
Fair Trade constitutes a social-business initiative that plays a crucial role in the transition towards a "e;sustainable market economy"e;, countering the major challenges of the 21st century.
This book provides an overview of Educational Robotics and includes information that reflects the current status of the field, research activity, experiences, and new tools.
Der rasche technologische und gesellschaftliche Wandel, der durch die Pandemie beschleunigt wurde, hat die Art und Weise, wie Kunden Luxus erleben, grundlegend verändert.
Whether you are branding your company, your product, your service, or yourself, learn to boost the power of your story and convey a compelling message in any setting by incorporating villains, victims, and heroes.
Pairing "e;big ideas"e; in marketing with the popular activity of content curation, The Rise of the Curator Class positions curation as a "e;humanization"e; movement that is restructuring the internet.
Various phenomena in the global economy, such as intensifying firm internationalization and international sourcing resulting in a growing number of hybrid products, raise the question of whether the country-of-origin (COO) and the country-of-origin effect (COE) still matter in contemporary international business.
Dieses Buch präsentiert Entwicklungen und Zukunftstrends im E-Commerce, der durch die neuen digitalen Kommunikations- und Konsummuster der Kunden geprägt ist.
