Produzierende Unternehmen stehen heute in einem Spannungsfeld, das von unterschiedlichen Anspruchsgruppen und einer hohen wirtschaftlichen Dynamik geprägt ist.
Die Autorinnen und Autoren des Tagungsbandes liefern aus Sicht des Marketing, der Kommunikationstheorie sowie des Tourismus Erklärungsansätze für die synergetische Verbindung von Events und touristischen Destinationen.
Practical advice for managers on how the Web and social media can help them to do their jobs better Today's managers are faced with an increasing use of the Web and social platforms by their staff, their customers, and their competitors, but most aren't sure quite what to do about it or how it all relates to them.
This book is a practical and thoughtful guide for the forensic interview of children, presenting a synthesis of the empirical and theoretical knowledge necessary to understand the account of child victims of abuse or witnesses of crime.
This book gathers extended versions of the best papers presented at the Global Joint Conference on Industrial Engineering and Its Application Areas (GJCIE), held in Vienna on July 20-21, 2017.
A concise and up-to-date treatment of foodservice marketing with an emphasis on digital and mobile-friendly strategies In Marketing in Foodservice Operations, a team of distinguished foodservice educators and practitioners delivers an insightful and practical exploration of contemporary foodservice marketing.
This unique volume provides an up-to-date and detailed description of the various process capability indices widely (and sometimes misleadingly) used in the applications at production sites.
This book is a research guide and bibliography of Parliamentary material, including the Old Scottish Parliament and the Old Irish Parliament, relating to patents and inventions from the early seventeenth century to 1976.
This flexible textbook provides an integrated approach to user experience (UX) writing and equips students and practitioners with the essential principles and methods to succeed in writing for UX.
The book explores how, to what extent and with what consequences the international crisis of 2007-2008 and the recession which followed have affected European SMEs (small and medium enterprises) in both the well established market economies of the old member countries and in the post-transformation new member countries, and what can be done at the institutional and political level to uphold them.
This book explores the role of renewable energy sources in driving sustainable development, with a focus on their circular use in achieving environmental efficiency and an energy balance.
As featured on CNN, Forbes and Inc - BookAuthority identifies and rates the best books in the world, based on recommendations by the world's most successful business leaders and experts.
Dieses Buch erläutert die rechtskonforme Verwertung von Bildrechten (inklusive kostenlosem Zugang zum digitalen Frage- und Antwort-Set (SN Flashcards) im gedruckten Buch).
With real-world examples, charts, and tables, this handy guide will help you calculate the benefits of incorporation for your business before you decide to take the leap.
Cooperative working environments and their development are becoming increasingly important and ever more frequent in different industrial sectors and this book provides a scientific approach for managing Team Engineering.
The primary cause of many project failures is that responsible executives, because of their lack of knowledge in project management, fail to demand that their managers and staff properly utilize the well-proven best practices, processes, systems, and tools that are now available in this field.
This book connects a buying psychology driven by American beliefs and values with a company's go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment.
This book examines the evolution of international political economy (IPE) as a field of study in China, detailing the evolving boundaries and the content of the field.
Although 'VUCA' is not a new term, the features of the world it describes, a volatile, uncertain, complex and ambiguous environment, have never been more valid.
