Business and Management

Commercial Relations between India and England (1924) is a comprehensive study of the beginnings of the English relations with India and the East.

Theoretical and practical exemplification of the education adviser's skills, knowledge and understanding in relation to school improvement.

This new book details the impact of IT and digital transformation tools on supply chain management and how these smart tools can be the keys to the success of organizations.

An introduction to marketing theory and practice based around Palmatier's acclaimed 'first principles', this textbook provides a global perspective and an abundance of engaging case studies.

Bringing order to the chaos of modern brand marketing, the second edition of Brand Love Is Not Enough combines an intuitive model of how consumers relate to brands, with an up-to-the-moment analysis of how brands are both victims and players in today's raging culture wars.

Marketing Analytics Using Excel is the essential introduction to data-driven marketing, which simplifies complex concepts and offers practical, real-world applications.

The Entrepreneur's Odyssey is an authentic window into what it really takes to turn an idea into a viable startup.

Recent economic events are presenting unprecedented challenges, excitement and disappointments for businesses.

This book covers up-to-date theoretical and applied advances in fractional order grey systems theory from across the world and vividly presents the reader with the overall picture of this new theory and its frontier research.

Most people hate and fear uncertainty.

This book explores the impact of geopolitical changes on financial reporting, transfer pricing, and foreign investment flows.

Este capítulo de la colección Liderazgo comercial: La clave en el mundo de los negocios centra su desarrollo en las diferentes competencias emocionales del líder comercial y la relación con su equipo.

This book presents the proceedings of the NeuroIS Retreat 2024, June 9 - 11, Vienna, Austria, reporting on topics at the intersection of information systems (IS) research, neurophysiology and the brain sciences.

This book deals with climate finance and presents a balance between the theoretical framework—as drawn by the most widely cited practitioner-oriented and academic journals in environmental management—and experimental finance.

Las organizaciones del siglo XXI se enfrentan a un reto mayusculo: retener el talento ha pasado a mejor vida, hoy hay que enamorarlo para que aporte el valor que exige un mercado cada vez mas convulso e imperativo.