How brands can evolve to win with conscious consumers The Good Is the New Cool Guide to Meaningful Marketing is your guide to future-proof your brand with purpose-driven strategies and activations that meet the demands of the new world of conscious capitalism.
A proven blueprint for long-term operating success for entrepreneurs, marketers, sales leaders, and customer success teams In Go-To-Market Uncovered: How to Successfully Launch a Product and Drive Sustainable, Long-Term Revenue Growth, celebrated entrepreneur and go-to-market strategist Paul Sullivan delivers a hands-on discussion of the ARISE framework for bringing B2B SaaS, fintech, and tech-enabled businesses to market.
Although human trafficking has long been a tragic part of history, in recent years it has become an ever-growing problem globally, and in many cases facilitated a modern form of slavery.
The fifth edition of International Business Law and the Legal Environment: A Transactional Approach gives business and law students a clear understanding of the legal principles that govern international business.
This book confronts and analyses how competition law in its present form is unable to deal with the new advances in digital technology that have made tech giants not subject to national jurisdictions as they straddle the world, with a particular focus on Japan, China, UK, EU and USA.
The digital economy is reinvigorating regulatory competition, yet little is known about which rules and jurisdictions can effectively bind companies nor what competitive motivations underlie certain rules.
NEC4: Effective Preparation and Management of the Construction Programme explains the critical role of the programme within the NEC4 suite of contracts, providing insight and guidance into NEC4 contract requirements and good practice in the preparation of planning the works and the programme.
A proven blueprint for long-term operating success for entrepreneurs, marketers, sales leaders, and customer success teams In Go-To-Market Uncovered: How to Successfully Launch a Product and Drive Sustainable, Long-Term Revenue Growth, celebrated entrepreneur and go-to-market strategist Paul Sullivan delivers a hands-on discussion of the ARISE framework for bringing B2B SaaS, fintech, and tech-enabled businesses to market.
De una pionera del coaching llega una guía para dominar una de las habilidades más difíciles de un coach: reflejar las palabras y expresiones de los clientes para que se vean a sí mismos bajo una nueva mirada.
Part World War II spy thriller, part romance, and part tale of buried family secrets, The Serpent Bearer is perfect for fans of Kelly Rimmer's The German Wife and Kate Quinn's The Alice Network.
First published in 1989, Shaping the Corporate Future describes how executives in some of Europe's leading companies see the future for their organizations.
