With the aim to synthesise and simplify the core concepts of corporate communications, this book offers a clear look at the history of the discipline and profession with attention to essential principles for practice.
Researchers and professionals in all walks of life need to use the many tools offered by the statistical world, but often do not have the necessary experience in both concept and application.
Contemporary Management of Metastatic Colorectal Cancer: A Precision Medicine Approach summarizes current knowledge and provides evidenced-based practice recommendations on how to treat patients with metastatic colorectal cancer.
Salvage from the Sea (1977) offers a fascinating insight into the interesting but complex and highly specialised profession of marine salvage and its associated disciplines.
New Ergonomics Perspective represents a selection of the papers presented at the 10th Pan-Pacifi c Conference on Ergonomics (PPCOE), held in Tokyo, Japan, August 25-28, 2014.
This book discusses basic concepts, principles, and quality characteristics in the service industries, an understanding of the techniques and their applications.
The Project Management Office (PMO) is a rapidly emerging concept in project management that has evolved in terms of its application, sophistication, and proven results.
Operational research (OR) methods are used in many fields of sciences like computer engineering, industrial engineering, social works, business management, medical studies and finance.
This book explores the governance and ramifications of managerial ties in China's B2B contexts, with the aim of uncovering theoretical mechanisms and practical strategies for effective management of these relationships.
Understand what it takes to develop successful public relations campaigns Effective public relations (PR) can help level the playing field between you and your competitors.
First published in 1982, Approaches in Public Policy is an integrated, purpose-written text on the context, process, and practice of policymaking in the public sector, particularly at the local level.
Fashion Trends and Forecasting explores how designers, merchandisers, buyers, marketers and strategists use fashion trend forecasting to predict upcoming trends and understand past or current ones.
