Comprehensive guide to mastering negotiation, based on 24 years of research The Elements of Negotiation provides readers with an easy-to-follow step-by-step approach to becoming exceptional negotiators in both their professional and personal lives.
A straightforward and accessible explainer of new and upcoming technologies for business leaders In Digitally Curious: Your guide to navigating the future of AI and all things tech, futurist, speaker, and technology trends expert Andrew Grill delivers an easy-to-follow and incisive discussion of current and future technologies, as well as how leading companies are deploying them.
A fresh look into understanding your prospective customer's buying decisions to influence them and win more business Building on the groundbreaking success of the first edition, this newly revised and updated version of Buyer Personas enables marketers to stop wasting time and resources on their best guesses and start drilling down to understand what buyers truly care about then harness this newfound knowledge to create strategies and messages that break through the clutter and reach buyers on their level.
El grupo de investigación en dirección y gestión de proyectos de la Universidad EAN, tiene el agrado de presentar esta obra de diez capítulos derivados de trabajos de investigación que resaltan la importancia del talento humano en la disciplina de gestión de proyecto y su influencia en la calidad de los resultados obtenidos.
