Business and Management

DISCOVER OVER 150 VALUABLE STRATEGIES TO MASTER B2B MARKETING WITH THIS EXTENSIVE HOW-TO GUIDE150+ Best Practices for B2B Marketing Success: Next-Level Strategies, a follow-up to250+ Best Practices for B2B Marketing Success,is a step-by-step guide to becoming a leading B2B marketing professional.

WINNER: Business Book Awards 2018 - 'Selling The Dream' category (1st edition)In an increasingly competitive professional services sector, it is vital that firms have an effective tendering strategy.

FINALIST: Goody Business Book Awards: Leadership: Team BuildingOrganizations are most effective when the teams responsible for their success work together collectively and in a dynamic relationship with the rest of the company.

Organization Development (OD) is key to ensuring that organizations and their people can adapt to and engage in ongoing change in today's fast-paced and competitive world.

Having a customer-centric business model has evolved from being a nice-to-have to a must-have for any organization.

When the winners of today can be dethroned by a surprise new entrant tomorrow, how do you ensure you stay on top?

There's no such thing as a pre-set path to career success.

The only way for HR professionals to ensure sustainable top performance from their workforce is by taking a people-focused approach to their employees.

While technology and geopolitical forces change the face of business today, the patterns and challenges of organizing humans to work together across organization, culture, language and time zone boundaries remain.

With increased pressure from digital natives, now is the time for established companies to address outdated and antiquated practices in order to respond quickly to the ever-increasing speed of market changes.

In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand.

When we think of global corporations and business in general, do we feel pride in how we do things?

Learn how to develop the values proven to boost sales performance, to ensure customers choose you over the competition in today's crowded marketplace.

Sustainability can create greater efficiency and cost savings in the supply chain.

Maritime transport is the transport of people or goods by water.

In a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing.

Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's bookshelf.

Sales enablement is a proven system for increasing revenue and productivity by creating integrated content, training and coaching for the sales function.

To make an effective contribution, HR specialists have to be good at management, leadership and developing both themselves and others.

Effective performance management is at the heart of organizational success, delivering able and motivated employees who are aligned to an organization's values and goals.

FINALIST: Business Book Awards 2019 - Start-Up Inspiration CategoryThere are new flexible and independent working opportunities available in the gig economy for those brave enough to seize them.

Traditional performance management processes are often ineffective in increasing workforce engagement and fostering a positive employer-employee relationship.

COMMENDED: Business Book Awards 2018 - Thought Leader CategoryToday, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts.

This is the first book that explores the shift that will become the future state operating model for companies seeking to remain competitive and relevant in this fast-changing digital world.

Previously restricted to cascading information and managing day-to-day conversations, internal communication is now essential to empowering employees to deliver business strategy.

To get the career you want, you need to be job-ready.

What differentiates resilient organizations from those that are not?

Using e-business technologies to manage supply chains increases the efficiency and performance of logistics, production, distribution and other related activities.

The rise of hard discounters like Aldi and Lidl has been monumental.

Organizations are increasingly investing in consulting capabilities to understand what changes they need to make to keep up the pace with the competition and future-proof their business.

FINALIST: Business Book Awards 2018 - HR and Management CategoryIn an increasingly volatile and complex world, it is crucial that organizations optimize leadership development so that employees in leadership positions have the right skills to operate successfully.

Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time.

Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand.

Management approaches and workplace culture help determine employee productivity, morale, talent acquisition and retention, and organizational adaptability.

As a subject, advertising affects us all - it surrounds us every day.

Introduction to Global Logistics offers a step-by-step guide to global logistics.

DISTINGUISHED FAVOURITE: Independent Press Awards 2017Why are the New Zealand All Blacks the best rugby team in the world?

Product design touches every aspect of modern life, determining the form and function of the products and technologies that we use every day.

A primer for marketing professionals and students, the second edition of Malcolm McDonald On Marketing Planning provides a clear guide to marketing planning.

Many organizations approach the issue of employee engagement and motivation by tapping into age, gender and other stereotypes.

The management of logistics and supply chain operations is of vital importance in the defence sector.

Armstrong on Reinventing Performance Management presents a holistic approach to performance management, drawing on Michael Armstrong's vast research and experience.

People Risk Management provides unique depth to a topic that has garnered intense interest in recent years.

The Inclusion Imperative showcases the inspiring commitment to inclusion the London Olympic and Paralympic Games' organizing committee espoused, and details the techniques and frameworks that enabled it to truly deliver a 'Games for everyone' at London 2012.

Appreciative Inquiry (AI) is a widely recognised process for engaging people in organizational development and change management.

While substantial advances have been made in the L&D profession over the last decade, evaluation remains by far the weakest part of the L&D cycle.

The consequences of a primary focus on shareholders over the last few decades has emphasized that that a new model of value creation is necessary.

Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed.

In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky.

Knowledge of business research is necessary for any business student, as all postgraduate business programmes and business-related disciplines require it.