Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism.
Many "e;nudges"e; aim to make life simpler, safer, or easier for people to navigate, but what do members of the public really think about these policies?
Many "e;nudges"e; aim to make life simpler, safer, or easier for people to navigate, but what do members of the public really think about these policies?
The concept of "e;nudging"e; has hit news headlines in recent years following the implementation of nudge policies in many parts of the world, the establishment of behavioural policy units in some countries, and the award of the Nobel Prize in Economics to the behavioural economist Richard Thaler in 2017.
The concept of "e;nudging"e; has hit news headlines in recent years following the implementation of nudge policies in many parts of the world, the establishment of behavioural policy units in some countries, and the award of the Nobel Prize in Economics to the behavioural economist Richard Thaler in 2017.
This book takes a behavioural approach to examine six important housing questions: tenure decision, gentrification, place attachment, housing bubbles, housing wealth, and residential satisfaction.
This book takes a behavioural approach to examine six important housing questions: tenure decision, gentrification, place attachment, housing bubbles, housing wealth, and residential satisfaction.
'A must-read for investors, business owners, and anyone else with a stake in how people make decisions in the digital age' Bill Harris, CEO of Personal Capital and former CEO of PayPalThe typical office worker now spends the majority of their waking hours staring at a screen.
Moving from biblical theology to systematic theology to practical theology, "e;Work: Theological Foundations and Practical Implications"e; offers a comprehensive theology of work.
The systems that surround us are often multidimensional, and complex, consisting of a large collection of networked components with convoluted connections between them.
The Proven Trading Techniques Used by Professionals-Now Simplified for Every Level of TraderBased on the principles of visionary analyst Ralph Nelson Elliott, the time-tested techniques you ll find in this book have helped successful traders navigate the waves of the financial market since the 1930s.
Reach more customers and grow your business with today's most powerful marketing tool: Word-of-MouthHighly Recommended shows the impact of customer recommendations on businesses--transforming how people buy, how you reach customers, how you improve products, and ultimately how you can grow your company by leveraging the power of recommendations.
The foundational and wildly popular go-to resource for influence and persuasiona renowned international bestseller, with over 5 million copies soldnow revised adding: new research, new insights, new examples, and online applications.
In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isnt enough to differentiate your businessit needs to be designed for service from the ground up.
Going beyond the bestsellers Predictably Irrational and Thinking, Fast and Slow, the first how to guide that shows you how to help customers, employees, coworkers, and clients make better choices to get what they truly want.
"e;Amidst a thousand tirades against the excesses and waste of consumer society, [this book] offers us something genuinely new and invigorating: a way out.
Leading pricing expert Rafi Mohammed shows businesses how to reap a financial windfall and foster growth using the underutilized and often overlooked strategy of setting prices.
In Women Want More, Michael Silverstein and Kate Sayre, two of the worlds leading authorities on the retail business, argue that women are the key to fixing the economy.
In mainstream economics, and particularly in New Keynesian macroeconomics, the booms and busts that characterize capitalism arise because of large external shocks.
Whether were buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisionsboth big and smallhave become increasingly complex due to the overwhelming abundance of choice with which we are presented.
Going Wireless delivers the unexpected by showing how wireless is transforming every type of enterprise from micro-businesses to multi-national conglomerates.
