With the rapid growth of China and India and the resurgence of Southeast Asia post-1997-8, emerging Asia has once again become one of the most dynamic regions in the world.
With the rapid growth of China and India and the resurgence of Southeast Asia post-1997-8, emerging Asia has once again become one of the most dynamic regions in the world.
This book is about how Chinese entrepreneurs deal with China's most important institution-the government-in their struggle to survive and even prosper in China's transitional economy.
This book is about how Chinese entrepreneurs deal with China's most important institution-the government-in their struggle to survive and even prosper in China's transitional economy.
Singapore might not have survived the 1960s and prospered thereafter had it not built its economy on the foundations of oil refining, trading and support for oil and gas exploration and production.
Singapore might not have survived the 1960s and prospered thereafter had it not built its economy on the foundations of oil refining, trading and support for oil and gas exploration and production.
First published in 1986, this text brings together a selection of papers written by the great Alec Nove on development economics, Marxist economies, the Soviet economy, and law and politics in the Soviet Union.
First published in 1986, this text brings together a selection of papers written by the great Alec Nove on development economics, Marxist economies, the Soviet economy, and law and politics in the Soviet Union.
Trying to summarize the essentials of macroeconomic theory in the wake of the financial crisis that has shaken not only Western economies but also the macroeconomic profession is no easy task.
Trying to summarize the essentials of macroeconomic theory in the wake of the financial crisis that has shaken not only Western economies but also the macroeconomic profession is no easy task.
This book is an investigation into the economic policy formulation and practice of neoliberalism in Britain from the 1950s through to the financial crisis and economic downturn that began in 2007-8.
This book is an investigation into the economic policy formulation and practice of neoliberalism in Britain from the 1950s through to the financial crisis and economic downturn that began in 2007-8.
India has moved along an impressive growth path over the last decade, marked with falling share of agriculture, stagnating manufacturing, expanding services segment, growing trade orientation, enhanced FDI inflows etc.
India has moved along an impressive growth path over the last decade, marked with falling share of agriculture, stagnating manufacturing, expanding services segment, growing trade orientation, enhanced FDI inflows etc.
This book is a review on the economic theories of systemic risks in the financial market and the topics in constructing the macroprudential framework for banking regulation in the future.
This book is a review on the economic theories of systemic risks in the financial market and the topics in constructing the macroprudential framework for banking regulation in the future.
A comprehensive exposition of rational expectations models is provided here, working up from simple univariate models to more sophisticated multivariate and non-linear models.
A comprehensive exposition of rational expectations models is provided here, working up from simple univariate models to more sophisticated multivariate and non-linear models.
'Business Economics: Theory and Application' is an undaunting and accessible text that focuses on the real world of business and how this relates to economics.
'Business Economics: Theory and Application' is an undaunting and accessible text that focuses on the real world of business and how this relates to economics.
Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged.
Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged.
Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject.
Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject.
In this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market!
In this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market!
A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area.
A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area.
Influencer Marketing is the most important new approach to marketing in a decade for those professionals at the leading edge of purchasing decision making.
Influencer Marketing is the most important new approach to marketing in a decade for those professionals at the leading edge of purchasing decision making.
The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts.
The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts.
This handbook is a milestone in the field of historical economics and econometric history through its emphasis on the concrete contribution of cliometrics to our knowledge in economics and history.
In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives:* First, to present a review and survey results on standardization/localization issues on the web* Second, to present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web designers with practical web localization tools* Third, to show readers the power and effectiveness of culturally customized websitesThis is the first book to address the issue of website standardization, localization or what the authors refer to as cultural customization .
In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives:* First, to present a review and survey results on standardization/localization issues on the web* Second, to present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web designers with practical web localization tools* Third, to show readers the power and effectiveness of culturally customized websitesThis is the first book to address the issue of website standardization, localization or what the authors refer to as cultural customization .
This edited collection assesses the level of financial integration in the European Union (EU) and the differences across the countries and segments of the EU financial system.
This edited collection assesses the level of financial integration in the European Union (EU) and the differences across the countries and segments of the EU financial system.
