Every decision and action you make contributes to your brand, so it makes sense that everything you do digitally also contributes to your digital brand.
Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noel Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies.
Incorporating currencies, payment methods, and protocols that computers use to talk to each other, digital currencies are poised to grow in use and importance.
Top scholars synthesize and analyze scholarship on this widely used tool of policy analysis in 27 articles, setting forth its accomplishments, difficulties, and means of implementation.
In terms accessible to non-economists, Marcos Jose Mendes describes the ways democracy and inequality produce low growth in the short and medium terms.
Tremendous technological progress in the last half century has exponentially grown productivity as well as increased automation to reduce the costs of operation for businesses.
The objective of this book is to provide an understanding of the economy with its nature and structure, dominance of unorganized sector, natural resources, economic and social infrastructure, demographic features, poverty, unemployment, inequality, national income, saving and investment, role of noneconomic factors, and sources of data.
The Key Indicators for Asia and the Pacific 2018, the 49th edition of this series, includes the latest available economic, financial, social, and environmental indicators for the 48 regional members of the Asian Development Bank.
This book brings these theories together under one methodological roof, where the choices made by economic agents depend on their varying perceptions of the economic constraints they face, combining new classical principles, under which the economy operates at full employment, with theories that allow for extended periods of underemployment brought about by mixed signals from workers and employers.
This book examines the very concept, history, critique, and impact on the overall economy and black money, the move toward less-cash economy and digitalization, government-RBI relations, along with an assessment of two years of demonetization.
Economic Renaissance in the Age of Artificial Intelligence explores a wide range of new approaches to the economic, social, legal, scientific, technological, financial, architectural, environmental, and humanistic challenges that humanity will face due to increased automation.
Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty.
This invaluable guide introduces you to the techniques developed by four legendary sales giants, and offers concrete examples of how they still work in the 21st century.
A well-designed and implemented incentive program is an essential tool for building a motivated, highly effective sales force that delivers the results you need.
Named to the longlist for the 2021 Outstanding Works of Literature (OWL) Award in the Sales & Marketing categoryIn this smart, practical, and research-based guide, Harvard Business School professor Frank Cespedes offers essential sales strategies for a world that never stops changing.
Followers dominate all organizations, but a preoccupation with leaders hinders the consideration of the importance of followers and the relationship between followers and leaders.
This book considers the interrelation among macroeconomic politics, macroeconomic policymakers, macroeconomic policies, and macroeconomic perform ance.
Traditional macroeconomic principles textbooks are theoretically based, and require students to apply definitions, analyze charts, graphs and tables, and use logic and reasoning skills to evaluate the effects of economic shocks or policy changes.
La presente obra abarca una aproximación de visiones académicas y testimoniales de lo que fue la la dolarización como Sistema Monetario Financiero en el Ecuador, transcurridas más de dos décadas.
In Der Fiat-Standard wirft der weltbekannte Wirtschaftsexperte Saifedean Ammous seinen einzigartigen analytischen Blick auf das Fiat-Geldsystem und erklärt es als eine Meisterleistung der Ingenieurskunst und Technologie, genau wie er es für Bitcoin in seinem internationalen Bestseller Der Bitcoin-Standard getan hat.
In recent years, factors such as sustainability, digitalization, climate change, energy transformation, social inclusion, gender parity, and Environmental, Social and Governance (ESG) risk have been playing an increasingly important role in the process of financial transformation.
The Retail Value Chain analyses the changes in the retail industry such as internationalization and consolidation and looks at the strategic options open to companies.
The Soviet Economy on the Brink of Reform (1988) is a collection of essays in honour of Alec Nove and covers such topics as Leon Trotsky, Navrozov, Soviet Investment criteria, Soviet Agricultural, and economic politics under Andropov and Chernenko.
Karl Marx's monumental work, 'Capital,' in its complete 3 volume edition, revolutionized the field of political economy and continues to shape discussions on capitalism and socialism.
Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies.
This book presents a roadmap for a brand licensing strategy to enable companies to leverage brand value and expand into other product categories or into different markets.
