Economics

Offering real-world insight and explanations, this book provides a roadmap for organizations looking to develop a profitable big data strategy and reveals why it's not something they can leave to the I.

Customer Experience 3.

With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers.

Are you ready for the IoT revolution?

In this invaluable resource, discover how to conduct smarter marketing strategies using analytics and dashboards to get the most out of your data.

In business, it's not enough for people to like you, they need to love you!

If you ask the right questions, then you'll get the sale every time.

Increasingly today, in every age group, consumers are committing to brands that show good citizenship--from fair employment practices, to social responsibility, to charitable giving.

Look beyond the borders and unlock your company's potential from the East Coast to the West Coast, from the Deep South to the Great Lakes.

Discover the hard learned lessons to creating a successful company, straight from a stakeholder who had a front-row seat to Facebook's growing pains, stumbles, and reinventions.

Think you know your customers?

With one side of the political aisle proposing increasingly more socialistic and anti-capitalistic ideas, the other side has been quick to defend our country's great economic model, with good reason.

If you want to gain the winning edge for your sales performance, it's time to embrace the entire customer life cycle.

Marketing is changing rapidly, so sometimes it's hard to keep up.

Project mishaps are all too common but often easy to avoid.

With sales of more than 160,000 copies, Fundamentals of Project Management has helped generations of project managers navigate the ins and outs of every aspect of this complex discipline.

Authors Scott J.

The Supply Chain Operation Reference (SCOR) framework is a proven solution to the ever-present business struggle of strengthening and improving company-wide processes.

As organizations strive to meet stringent budgets, the mandate to produce greater results with fewer resources is no longer sufficient.

Authentic influence is about more than creating a strong initial connection--it's about sustaining professional relationships long after an agreement has been reached.

Changes in the world economic climate have fundamentally altered not only the way products are created, but also the way businesses form and thrive.

Aerospace giant Rockwell Collins typified the old-fashioned corporate approach to organizational learning: lackluster offerings in bland classroom settings, with little connection to the needs of employees or the goals of the company.

All businesses have customers, but how many of them deliver unforgettably good customer service?

With billions of dollars generated annually, importing and exporting is a potentially lucrative arena for growthand a bewildering tangle of rules and regulations.

In this insider guide, former Harley-Davidson executive Dantar Oosterwal offers an exclusive look at how Harley-Davidson was able to adapt in an ever-changing world to stay on top and stay in existence.

This authoritative sourcebook is a timely decision-making tool for companies making the transition to (or already using) e-learning.

Efficient operations and powerful innovations are not limited to seasons of growth and high demand.

This book introduces the same process the author has used to save companies like IBM, Kodak, and DuPont billions of dollars, simply by harnessing the knowledge of suppliers.

The overall experience of the buying process ultimately determines whether consumers will pay money for a product or service: they weigh what they are purchasing with their responses to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more.

The details of international business are growing more complex by the day-and even the most seasoned professionals can find themselves in need of guidance.

What if you could protect your business against competitive inroads, once and for all?

Learn how to master the one skill you can't do without in today's global economy.

Faster sales pitches won't lead to faster sales.

The People's Republic of China has experienced significant transformations since Deng Xiaoping instituted economic reforms in 1978.

'Revelatory and illuminating' New YorkerThe true, unvarnished history of the town at the heart of Silicon Valley.

"e;Examines the complicated, dynamic relations between these two regions [and] offers a new perspective to understand the root cause of the dilemma.

"e;This outstanding book"e; looks at the role of ethics within economic debates, going beyond welfare outcomes to examine our moral norms (Choice).

This is a story about governance in Mexico after the labor and environmental accords-called "e;side agreements"e;-that accompanied the NAFTA treaty went into effect.

Although organ transplants provide the best, and often the only, effective therapy for many otherwise fatal conditions, the great benefits of transplantation go largely unrealized because of failures in the organ acquisition process.

Labor and Love in Guatemala re-envisions the histories of labor and ethnic formation in Spanish America.

The Nature of Creative Development presents a new understanding of the basis of creativity.

A look at the American health care system through analysis of consumer and provider behavior.

An economics-focused analysis of why humanitarian relief efforts fail and how they can be remedied.

Basic scientific research and technological development have had an enormous impact on innovation, economic growth, and social well-being.

For decades, the market, asset, and income approaches to business valuation have taken center stage in the assessment of the firm.

Measuring Up traces the high levels of poverty and inequality that Mexico faced in the mid-twentieth century.

The environmental justice literature convincingly shows that poor people and minorities live in more polluted neighborhoods than do other groups.

Though now remembered as an act of anti-colonial protest leading to the Egyptian military coup of 1952, the Cairo Fire that burned through downtown stores and businesses appeared to many at the time as an act of urban self-destruction and national suicide.

The World Bank is the largest lender to developing countries, making loans worth over $20 billion per year to finance development projects around the globe.