Menswear: Business to Style explores the historical beginnings of menswear, setting the stage for today's diverse and exciting industry and preparing students to assume a role in the business as it continues to evolve.
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry.
This second edition brings the definitive empirical work on Japanese youth fashion subcultures up-to-date for the 2020s, featuring three new chapters and essential updates in light of new fieldwork and globalized digital media.
Since the 1990s, young Asian Americans including Doo-Ri Chung, Derek Lam, Thakoon Panichgul, Alexander Wang, and Jason Wu have emerged as leading fashion designers.
The tumultuous and heartbreaking life of a world-famous model whose riveting story of beauty, fame, passion, murder, and madness in the Gilded Age captivated a nation.
Even before we get to introduce ourselves by name, our hair has already started to tell stories about who we are, where we are from and where we are at.
Complete Guide to Size Specification and Technical Design, 4th Edition, equips students with everything they need to know about measuring sample garments, creating fully graded spec sheets for grading patterns, fitting garments, and offering pattern alterations.
One of the world's largest sellers of footwear, the Bata Company of Zlin, Moravia has a remarkable history that touches on crucial aspects of what made the world modern.
From lavish events attended by high-profile personalities such as Princess Diana, Margaret Thatcher, Jacqueline Onassis, and Yves Saint Laurent to the latest creative ventures of Marc Jacobs, Donna Karan, Michael Kors, and Donald Trump, Ira Neimark, the legendary leader of fashion luxury retail, recounts how he and his talented fashion and merchandising team brought Bergdorf Goodman to its leadership position-an approach, he shows, that continues to inform the most successful designers and business leaders today.
This book sources interviews with scholars, urban designers, music experts, financial analysts, retailers, and hip hop celebrities to chronicle the compelling story of how hip hop transformed the fashion world and exploded into a $3 billion clothing industry.
Discover the legendary story of Converse, where rubber-soles and a signature chevron-and-star insignia became synonymous with American style and ubiquitous across the world.
Drastic changes in the career aspirations of women in the developed world have resulted in a new, globalised market for off-the-peg designer clothes created by independent artisans.
Beginning with Alexander McQueen's infamous attempt to live stream his 2009 Plato's Atlantis collection on SHOWStudio, this book traces how digital and social media have disrupted social structures within the field of fashion, and transformed the way it is communicated and consumed.
Africa Fashion explores the kaleidoscope of craft cultures that have shaped African fashion for centuries and captures the intriguing stories of contemporary and avant-garde African brands.
Educating professionals and students about the chemistry, formulation technology, and related regulatory aspects of cosmetics and perfume Cosmetics and perfume comprise a multibillion-dollar global industry.
Sustainable Fashion: Take Action, Third Edition presents a fresh exploration of practices that are underway in design and production within the fashion industry and the possibilities for future directions that can be taken now.
Beyond Design: The Synergy of Apparel Product Development, Fifth Edition maps the processes required to bring apparel products from concept to consumer.
This edition of The Fairchild Dictionary of Retailing clearly defines terms commonly used in all parts of the retail industry, from retail advertising to merchandising and displays.
Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains everything today's fashion management student needs to give them a clear head-start in this lucrative but highly competitive industry.
Apparel Merchandising: The Line Starts Here analyzes the evolution and development of the merchandising function in branded apparel companies and retail private label apparel.
