With the rise of digital media, promotion remains a key element at each step of the merchandising process to communicate a clear message about a product, brand, or retailer to the end user.
Style Wise: A Practical Guide to Becoming a Fashion Stylist is an essential step-by-step guide and reference tool for anyone interested or involved in professional styling.
Africa Fashion explores the kaleidoscope of craft cultures that have shaped African fashion for centuries and captures the intriguing stories of contemporary and avant-garde African brands.
Inside the Westminster Menswear Archive is a unique guide to the role of garment archives as an industry resource for designers to research and examine both historical garments and the work of their peers.
Beyond Design: The Synergy of Apparel Product Development, Fifth Edition maps the processes required to bring apparel products from concept to consumer.
*From one of the Vogue Business 100 Innovators List - 2023"e;[T]his wonderful project and book, executed with great charm and creativity, is an important message.
This essential guide shows aspiring entrepreneurs how to bring a fashion business idea to life from forming a legal entity and writing a business plan, to organizing a structure, scaling a business and strategizing for growth.
The history of the fashion industry has been well written as it relates to people who conform to certain physical norms and cultural stereotypes, whereas the inequality in access to the world of fashion has been largely ignored.
With The Fashion Design Toolkit you'll learn how tried-and-tested techniques like gathers, pleats, tucks, and twists can help you adapt patterns and create your own original garment designs.
Menswear: Business to Style explores the historical beginnings of menswear, setting the stage for today's diverse and exciting industry and preparing students to assume a role in the business as it continues to evolve.
The tumultuous and heartbreaking life of a world-famous model whose riveting story of beauty, fame, passion, murder, and madness in the Gilded Age captivated a nation.
"e;Supermodel Dickinson's sex- and booze-soaked autobiography brings readers on a roller-coaster ride through the world of modeling"e; (Publishers Weekly).
Guide to Producing a Fashion Show, Fourth Edition, explains all aspects of fashion show production including: reasons to produce a show, planning, model selection, merchandise selection, staging and music, budgeting, show preparation, execution, and evaluation.
Sociologist Ashley Mears takes us behind the brightly lit runways and glossy advertisements of the fashion industry in this insider's study of the world of modeling.
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry.
Explore different fields in the fashion industry-- ranging from marketing and social media to academia and museum work-- to discover more than 75 unique careers.
Much has changed in the fashion industry since the end of World War II to require more highly developed legal skills and, happily, a much greater allocation to legal expense.
From sweatshops to fur farming, from polluting chemicals to painful garments, the fashion industry is associated with activities which have had devastating effects on workers, consumers, and the natural world.
Style Wise: A Practical Guide to Becoming a Fashion Stylist, 3rd Edition is an essential text for turning aspiring stylists into professional stylists.
This new textbook, authored by a team of expert researchers and lecturers based at the London College of Fashion, is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector.
Fashion Public Relations delivers a practical approach to the world of public relations and image management, specifically related to the fashion industry.
This book sources interviews with scholars, urban designers, music experts, financial analysts, retailers, and hip hop celebrities to chronicle the compelling story of how hip hop transformed the fashion world and exploded into a $3 billion clothing industry.
Fashion Bags and Accessories explores fashion bags and related accessories, such as purses, wallets, clutches, cases, gloves and belts, through various approaches to creative design, product development, technological innovation, materials development, component design (hardware) and branding.
Visual Merchandising and Display, Seventh Edition, focuses on all aspects of visual merchandising and display, from classic techniques to the latest developments.
'A deep knowledge of and feeling for his subject' Sunday TimesKarl Lagerfeld, Chanel's iconic Creative Director for thirty-five years, was a cultural luminary like no other.
In American Fashion is the first scholarly analysis of the Fashion Calendar, the unique scheduling service and trade publication for the American fashion and creative industries between 1941 and 2014.
Mathematics for Retail Buying, Ninth Edition, introduces merchandising and retailing students to the most important concepts in retail math through step-by-step examples with practice problems and solutions.
Despite all the medical and media attention focused on the rate of overweight and obesity in the African American population, African American images and body types are greatly influencing changes in the fashion, fitness, advertising, television and movie industries.
