Much has changed in the fashion industry since the end of World War II to require more highly developed legal skills and, happily, a much greater allocation to legal expense.
Retail Advertising and Promotion explores how today's retailers can effectively reach their existing customers while also attracting and retaining new ones.
Apparel Merchandising: The Line Starts Here analyzes the evolution and development of the merchandising function in branded apparel companies and retail private label apparel.
Apparel Merchandising: The Line Starts Here analyzes the evolution and development of the merchandising function in branded apparel companies and retail private label apparel.
In today's highly competitive global market, fashion designers, entrepreneurs, and executives need state, federal, and international laws to protect their intellectual property-their brands and the products by which their customers recognize them.
Menswear: Business to Style explores the historical beginnings of menswear, setting the stage for today's diverse and exciting industry and preparing students to assume a role in the business as it continues to evolve.
Fashion Bags and Accessories explores fashion bags and related accessories, such as purses, wallets, clutches, cases, gloves and belts, through various approaches to creative design, product development, technological innovation, materials development, component design (hardware) and branding.
Africa Fashion explores the kaleidoscope of craft cultures that have shaped African fashion for centuries and captures the intriguing stories of contemporary and avant-garde African brands.
* AS HEARD ON STEPHEN BARTLETT'S DIARY OF A CEO ** THE SUNDAY TIMES BESTSELLER * A BBC RADIO 4 BOOK OF THE WEEK *'I wish he could be editor of the world!
* AS HEARD ON STEPHEN BARTLETT'S DIARY OF A CEO ** THE SUNDAY TIMES BESTSELLER * A BBC RADIO 4 BOOK OF THE WEEK *'I wish he could be editor of the world!
The cofounder of True Religion Brand Jeans, Kym Gold uses her story to serve up a firm dose of life and career lessons that helped her build a multimillion-dollar fashion brand from the ground up.
Sustainable Fashion: Take Action, Third Edition presents a fresh exploration of practices that are underway in design and production within the fashion industry and the possibilities for future directions that can be taken now.
Sustainable Fashion: Take Action, Third Edition presents a fresh exploration of practices that are underway in design and production within the fashion industry and the possibilities for future directions that can be taken now.
Retail Buying, Seventh Edition integrates math concepts throughout the text to guide students through typical buying tasks, from identifying potential customers, to creating a six-month merchandising plan, to developing sales forecasts.
Retail Buying, Seventh Edition integrates math concepts throughout the text to guide students through typical buying tasks, from identifying potential customers, to creating a six-month merchandising plan, to developing sales forecasts.
Fashion Business Cases: A Student Guide to Learning with Case Studies allows students to apply what they are learning in the classroom to real-life situations in the global fashion industry.
Guide to Producing a Fashion Show, Fourth Edition, explains all aspects of fashion show production including: reasons to produce a show, planning, model selection, merchandise selection, staging and music, budgeting, show preparation, execution, and evaluation.
Portfolio Presentation for Fashion Designers, Fourth Edition, is still your best guide to showing your designs, skill sets, and creativity, to get you that job.
Apparel Production Terms and Processes defines materials and terms relating to the mass production of raw materials, design and product development, garment details and component parts, fit, patternmaking, pre-production operations, assembly, production and manufacturing, labeling regulations, testing and quality control, inspection, finishing and packaging.
