Clothing that is not purchased or worn is not fashion (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion.
Discover the tales behind the ties in Stephen Fry's witty companion to our most distinguished accessory'A well-tied tie is the first serious step in life' Oscar Wilde'What do ties matter, Jeeves, at a time like this?
The use of computers has opened up remarkable opportunities for innovative design, improved productivity, and greater efficiency in the use of materials.
How honeybees make collective decisions-and what we can learn from this amazing democratic processHoneybees make decisions collectively-and democratically.
The concepts of artification and sustainability are now both at the heart of luxury brand marketing strategies; artification as an ongoing process of transformation in the world of art and sustainability as an indispensable response to the issues of our times.
In the first critical history of French ready-made fashion, Alexis Romano examines an array of cultural sources, including surviving garments, fashion magazines, film, photography and interviews, to weave together previously disparate historical narratives.
In the first critical history of French ready-made fashion, Alexis Romano examines an array of cultural sources, including surviving garments, fashion magazines, film, photography and interviews, to weave together previously disparate historical narratives.
If you're taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide.
Apparel Production Terms and Processes, Third Edition, defines materials and terms relating to global mass production of raw materials, design and development, garment details and component parts, sizing and fit, patternmaking tools methods and computer technology, pre-production operations, assembly, production and manufacturing, labeling regulations, testing and quality control, inspection, finishing, and packaging.
Modern and practical business lessons from Natasha Oakley, co-founder of Monday Swimwear and The Pilates Class Do you have an idea for a business, but no clue where to start?
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry.
Apparel Production Terms and Processes, Third Edition, defines materials and terms relating to global mass production of raw materials, design and development, garment details and component parts, sizing and fit, patternmaking tools methods and computer technology, pre-production operations, assembly, production and manufacturing, labeling regulations, testing and quality control, inspection, finishing, and packaging.
Drastic changes in the career aspirations of women in the developed world have resulted in a new, globalised market for off-the-peg designer clothes created by independent artisans.
Drastic changes in the career aspirations of women in the developed world have resulted in a new, globalised market for off-the-peg designer clothes created by independent artisans.
Having tried and failed to braid her 8-year-old daughter's hair into an intricate fishtail plait, Sarah Hiscox had to admit she had no idea what she was doing.
Since the 1990s, young Asian Americans including Doo-Ri Chung, Derek Lam, Thakoon Panichgul, Alexander Wang, and Jason Wu have emerged as leading fashion designers.
In this revealing social history, Daniel Thomas Cook explores the roots of children's consumer culture-and the commodification of childhood itself-by looking at the rise, growth, and segmentation of the children's clothing industry.
Three Faces of Beauty offers a unique approach to understanding globalization and cultural change based on a comparative, ethnographic study of a nearly universal institution: the beauty salon.
Lola Carlyle Reveals All is a brilliantly enjoyable rom-com from New York Times bestseller Rachel Gibson - perfect for fans of Jill Shalvis, Jo Watson and Christina Lauren.
A comprehensive overview of symbiotic relationships between insects and microbesInsects and Their Beneficial Microbes is an authoritative and accessible synthesis of insect associations with beneficial microorganisms.
A fun and fact-filled AZ treasury for the insect lover in all of usInsectpedia introduces you to the wonders of the insect world while inviting you to make discoveries of your own.
A comprehensive overview of symbiotic relationships between insects and microbesInsects and Their Beneficial Microbes is an authoritative and accessible synthesis of insect associations with beneficial microorganisms.
