Visual Merchandising and Display, Seventh Edition, focuses on all aspects of visual merchandising and display, from classic techniques to the latest developments.
Guide to Fashion Career Planning: Job Search, Resumes, and Strategies for Success, 2nd Edition, helps both students and individuals interested in entering the fashion industry prepare for successful careers - from self-assessment and goal setting to landing the first job.
The third edition of Complete Guide to Size Specification and Technical Design equips students with everything they need to know about measuring sample garments, creating fully graded spec sheets, fitting garments, and grading patterns for production.
Fashion Public Relations delivers a practical approach to the world of public relations and image management, specifically related to the fashion industry.
Globalization has dramatically changed the way business is conducted in the apparel manufacturing industry, particularly with respect to social responsibility in the design, production, and sourcing of products.
The Practical Guide to Patternmaking for Fashion Designers: Menswear offers patternmaking techniques for a variety of garment styles and includes information on sizing, lining and a variety of fabrics.
The Practical Guide to Patternmaking for Fashion Designers: Juniors, Misses, and Women offers an in-depth look into the techniques and theories of pattern drafting for women's garments.
Fitting and Pattern Alteration: A Multi-Method Approach to the Art of Style Selection, Fitting, and Alteration, Third Edition, shows readers how to recognize, evaluate, and correct fit for 88 figure variations.
From lavish events attended by high-profile personalities such as Princess Diana, Margaret Thatcher, Jacqueline Onassis, and Yves Saint Laurent to the latest creative ventures of Marc Jacobs, Donna Karan, Michael Kors, and Donald Trump, Ira Neimark, the legendary leader of fashion luxury retail, recounts how he and his talented fashion and merchandising team brought Bergdorf Goodman to its leadership position-an approach, he shows, that continues to inform the most successful designers and business leaders today.
This comprehensive study of womens and mens fashion accessories provides fashion merchandising students with a detailed analysis of the fashion accessory categories.
Brand/Story: Cases and Explorations in Fashion Branding, Second Edition examines how a retailer, manufacturer, or designer label uses storytelling to grab a consumer's interest.
This book contains everything you need to know about modern history of dress design, from the corset-free styles of 1920s flappers to the conceptual constructions of modern artists.
One of the world's largest sellers of footwear, the Bata Company of Zlin, Moravia has a remarkable history that touches on crucial aspects of what made the world modern.
One of the world's largest sellers of footwear, the Bata Company of Zlin, Moravia has a remarkable history that touches on crucial aspects of what made the world modern.
Discover the pleasures of watching insects with this fun, informative, and marvelously illustrated how-to guideInsects are the most abundant wildlife on the planetbut also the least observed.
Menswear Trends will help you understand the relationship of menswear to society, enabling you to become both a forecaster and trend thinker – and bring new ideas, innovation and strategies to men's fashion.
Marketing Fashion Footwear addresses the strategic issues surrounding the marketing and distribution of footwear, including brand identity, consumer behavior, production and manufacturing, and the impact of globalization and regional trends.
Numerous tastemakers exist in and between fashion production and consumption, from designers and stylists to trend forecasters, buyers, and journalists.
Numerous tastemakers exist in and between fashion production and consumption, from designers and stylists to trend forecasters, buyers, and journalists.
Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains everything today's fashion management student needs to give them a clear head-start in this lucrative but highly competitive industry.
Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains everything today's fashion management student needs to give them a clear head-start in this lucrative but highly competitive industry.
Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape.
Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape.
Menswear Trends will help you understand the relationship of menswear to society, enabling you to become both a forecaster and trend thinker and bring new ideas, innovation and strategies to men's fashion.
Marketing Fashion Footwear addresses the strategic issues surrounding the marketing and distribution of footwear, including brand identity, consumer behavior, production and manufacturing, and the impact of globalization and regional trends.
If you want to understand, and be a part of, the creative revolution in materials design, then Designing with Smart Textiles is the complete toolkit you need to get started.
Clothing that is not purchased or worn is not fashion (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion.
