Das vorliegende Buch beleuchtet den Einsatz von Social Media Walls als Marketinginstrument und deren Einfluss auf die Kundeninspiration am Beispiel des Tourismussektors.
China's event market is full of dynamic and exciting developments, innovation, new players and novel ideas, but at the same time of certain shortcomings.
This book presents an original empirical investigation of the market structure of airline city pair markets, shedding new light on the workings of competitive processes between firms.
Today, some Christians--as part of their own personal growth--and some churches--as part of their desire to reach the 'spiritual but not religious'--are adapting spiritual practices that have their roots in East Asian religions or in disciplines that emerge from New Age and New Spirituality.
The book provides a thorough review of current food safety and sanitation information with practical applications of current research findings included.
The Reformed tradition of worship in England has given the English-speaking world the Westminster Directory for the Public Worship of God, and the hymns of Isaac Watts.
The book constructs a holistic analytical framework for the selection of hotel sites and the evaluation of their value, employing the TSPV (Target Analysis-Site Selection-Project Planning-Value Assessment) methodology, particularly in the context of emerging urban (new area) developments.
The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market.
This established textbook explores how regions, and food industry, travel and hospitality companies present themselves to tourists experiencing the culture, history and ambience of a location through the food and wine it produces.
This book provides a comprehensive analysis of post-Games legacy governance including stakeholder relationships, institutional conditions, and policy environments, while also empirically exploring the modes of governance employed by select cases of the Winter Olympic Games.
This book investigates small town tourism development in South Africa taking into account the most common strategies: branding, promotion, festivals and theming.
This book explores the relationship between tourism/tourists and expressions of contemporary Asian art (for example, artists, objects, intangible artistic productions, digital manifestations, etc) in Asian and non-Asian tourist spaces/experiences.
Gathering the outcomes of the 27th annual international eTourism conference ENTER2020, this book presents new research, innovative systems and industry case studies on the application of Information and Communication Technologies (ICT) in travel and tourism.
This book explores the relationship between transition and tourism geographies on a global scale, discussing how tourism has been used as a tool to recover from decline or to manage change caused by event-driven, rapid transitions in a region's economy, politics or environment.
Der Konferenzband stellt den aktuellen Stand des Wissens und praktische Erfahrungen von Unternehmen und Regionen im Spannungsfeld zwischen Tourismus und Klimawandel in Mitteleuropa dar.
Following on from the success of Garden Tourism this latest offering New Directions in Garden Tourism provides an update on the statistics and growth of the global phenomenon of garden visitation.
This volume highlights a broad selection of valuable research work by renowned professionals and scientists from academia and the travel industry, bridging academic perspectives and research with practical applications.
This book discusses the expansion of new activities carried out in Antarctica and the focus among treaty parties on the perceived challenges posed by adventure tourism in the region.
Despite the significance of tourism to the economic, social and environmental structures of Latin America, little has been documented in the English-language literature about tourism in this region.
This book investigates the role of architecture in the construction of sacred experience in ancient Greek, Roman, Jewish, Christian and Byzantine cultures.
This book is devoted to the analysis of the three main tasks of China's tourism development: Firstly, the theory of tourism development since the initiation of reform and opening-up.
