This book comprehensively describes, explains, critiques and refines our current perspectives of event leveraging and, in so doing, provides an analytic account of the subject area as a whole, as it concerns the strategic pursuit of attaining and magnifying benefits that derive from events.
Grow your audience, shrink your footprint, change the world Straight-talk on what makes a purposeful, sustainable event, including honest, practical insights into case studies of hits, misses, and lessons learned.
This book explores all aspects of the sharing economy, pursuing a multidisciplinary approach encompassing Service Design, Spatial Design, Sociology, Economics, Law, and Transport and Operations Research.
Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation.
Revised and updated, the fourth edition of The Economics of Tourism Destinations provides a guide to the economic aspects of tourism for students and practitioners to decipher the methods of measurement of supply, demand, trends and impacts as well as the role of tourism in development strategy for destinations and regional development.
The purpose of the book is to provide a clear and concise document that outlines in detail the history of the sponsoring group and attendees as well as a proposal of the specific requirements for the meeting or convention.
With a special focus on social and cultural aspects of tourism and travel, this novel work brings out the latest in anthropology of tourism by laying the foundations of a new understanding of the intersection between tourism and social science.
This book offers an alarming inside look at the security preparations of the cruise industry and the potential for cruise ships to be the target for pirates, terrorists, and criminal activity.
Present reality is transfigured when it encounters another world in this one, disseminating the miraculous in the ordinary every day to effect a process of limitless transformation and possibility.
Beginning with Alexander McQueen's infamous attempt to live stream his 2009 Plato's Atlantis collection on SHOWStudio, this book traces how digital and social media have disrupted social structures within the field of fashion, and transformed the way it is communicated and consumed.
How-To Guide Written By Practicing ProfessionalsPhysical Security and Safety: A Field Guide for the Practitioner introduces the basic principles of safety in the workplace, and effectively addresses the needs of the responsible security practitioner.
Professionelle Spielanalysen – sei es im Training zur Gegnervorbereitung, im Wettkampf oder zur Nachbereitung – sind in Mannschafts- und Rückschlagsportarten heute auf unterschiedlichen Expertise-Ebenen unverzichtbar.
This cutting edge and comprehensive book with contributions from the star faculty of Cornell University's School of Hotel Administration offers the latest thinking on the best practices and strategies for hospitality management.
This book concentrates on some leading questions in mergers and acquisitions research in last two decades and tries to find explanations concerning cultural issues.
The hospitality industry relies on the sourcing and development of talent to deliver excellent customer experiences and interactions in a 24/7 environment.
This book provides a comprehensive overview, including critical aspects of and opportunities for effective sustainability management in today's unpredictable and fragile business landscapes.
The book is devoted to the analysis of promotional material of tourist activities on tourism websites, including walking, dining, and visiting natural and cultural heritage sights, as instances of multimodal texts through a case study of Croatian and Scottish tourism websites.
What To Do When You Get Hacked: A Practitioner's Guide to Incident Response in the 21st Century teaches you everything that you need to know about preparing your company for a potential data breach.
From travel in the ancient and classical world to the growth of underwater tourism in the Great Barrier Reef and the influence of the Gulf War on regional tourism, the Atlas of Travel and Tourism Development is a new departure from conventional texts, providing a unique overview of the growth of the tourism industry.
The book features the second volume of the proceedings of the 10th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT), with the theme "e;Recent Advancements in Tourism Business, Technology, and Social Sciences,"e; which was held from August 29 to 31, 2023, in Crete, Greece.
En esta segunda edición revisada y aumentada Nancy Bedford y Guillermo Hansen recorren en diez capítulos los temas centrales de la teología cristiana desde una perspectiva protestante y latina.
Small businesses are the backbone of the tourism and hospitality industry and, depending on which statistics one uses, represent somewhere between 75 to 95 percent of all firms globally in this sector.
