Mit einer systematischen Betrachtung der medialen und politischen Rahmenbedingungen der Fußballweltmeisterschaft 2014 in Brasilien legt dieser Band das Fundament für eine dauerhafte und vergleichende Analyse von Sportgroßereignissen.
Der Band bereitet die systematisch und empirisch fundierten Ergebnisse der Sportjournalistik didaktisch auf: Wie die Arbeit der Sportjournalisten konkret aussieht, welche Rahmenbedingungen diese Arbeit prägen und wie Akteure und Rezipienten sportjournalistische Medientexte herstellen, distribuieren und rezipieren.
This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists.
This book provides the first-ever overview of and guide to the geological setting and related features of the famous, volcanically active Galapagos Islands, as well as an in-depth analysis of the setting's relationship to the region's unique and iconic ecology, and its conservation.
In diesem Lehrbuch werden zu den zentralen Bereichen der BWL die Besonderheiten von Dienstleistungen herausgearbeitet, um ein stringentes Dienstleistungsmanagement zu entwickeln.
Das vorliegende Lehrbuch richtet sich an alle, die die Prüfung zur Schutz- und Sicherheitskraft vor einer Industrie- und Handelskammer ablegen wollen, dient aber auch als Nachschlagewerk für die Praxis und zur regelmäßigen Weiterbildung.
The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management.
This book features the latest research in the area of immersive technologies, presented at the 5th International Augmented and Virtual Reality Conference, held in Munich, Germany in 2019.
Der Tagungsband umfasst die im Rahmen der "Culinary and Wine Tourism Conference 2015" präsentierten Paper und Konzepte rund um das Thema Kulinarik- und Weintourismus.
The term 'overtourism' has come into prominence since 2017 and refers to the fact that, due to various factors such as more sophisticated marketing strategies, a large number of tourists visit the same place at the same time.
This undergraduate textbook provides a broad overview of the ways in which 'adventurous practices' influence, and are influenced by, the world around them.
This book examines the many ways in which innovative technologies represent a powerful development tool for the tourism and leisure sector and presents novel strategies based on these technologies that foster sustainable tourism management and promote sustainable destinations.
This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry.
Gabriele Augsbach überträgt allgemeine Globalisierungsansätze auf den globalen Tourismus, zeigt die Schattenseiten und Risiken des Tourismus auf und legt gleichzeitig die Chancen durch einen nachhaltig gestalteten Tourismus dar.
The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating in economic equilibrium).
This books focuses on co-design, and more specifically, on the various forms co-design might take to tackle the most pressing societal challenges, introducing public-interest services as the main application field.
While the field of football studies has produced an abundance of literature on professional, top-league football, there is little research output to do with the non-top level football.
This book explores the ontologies, epistemologies, methodologies, and methods that inform tourism qualitative research conducted either by Asian scholars or non-Asian scholars focusing on Asia.
The advent of mobility-as-a-service and the disruption of the automotive industry are both overlapping and fuelled by the same developments and thus raise a very fundamental question: are we at peak car?
This book comprises studies that reflect on various influences of excessive tourism development in protected areas, and solutions designed and initiated to mitigate such challenges.
This book draws together empirical research across a range of contemporary examples of food tourism phenomenon in Asia to provide a holistic picture of their role and influence.
This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era.
This book explores the rise, size and shape of the European fitness industry by using harmonised data as well as in-depth analyses of national surveys in fifteen European countries.
This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams.
The risk of athletes sustaining concussion while participating in professional team sports raises two serious concerns both nationally and internationally.
This book adopts a collectivist perspective on special interest tourism consumption, bringing together research on 'special interest tourism' and 'niche tourism' as well as more recent research into the interdisciplinary applications of the sociological concept of neo-tribes.
This book brings together cutting-edge research on consulting in a single volume, thus helping to make the state-of-the-art in the field of consulting research more accessible, to promote better practices in business, and to spark further research.
This book provides the first comprehensive assessment of non-academic research impact in relation to a marginal field of study, namely tourism studies.
This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a variety of settings in emerging economies.
This book adds to the discussion from Volume 1 by providing insights and stimulating new thinking about the changing nature of services and marketing, service work and workers, and service experiences during and after the COVID-19 pandemic in 2020, particularly focusing on services marketing.
Although there is growing interest from governments in participation levels in sport, the extent to which governments actively promote 'sport for all' and their motives for doing so vary greatly.
This book looks at various aspects of tourism education in Asian countries and the impacts of sustainable development in tourism education to the Asian student markets.
