This book explores the relationship between transition and tourism geographies on a global scale, discussing how tourism has been used as a tool to recover from decline or to manage change caused by event-driven, rapid transitions in a region's economy, politics or environment.
This book provides accessible, comprehensive guidance on service design and enables practitioners approaching the discipline for the first time to develop the strategic mindset needed to exploit its innovation potential.
This book examines electric car sharing in cities from a variety of perspectives, from service design to simulation, from mathematical modeling to technology deployment, and from energy use improvement to the integration of different kinds of vehicle.
Intended as a guide for wildlife managers and ecotourism operators, as well as interested ecotourists, this book addresses the biological principles governing how ecotourism affects wildlife.
This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large.
This book explores how novel digital services, including e-services, digital platforms and mobile apps, are increasingly being innovated through open processes.
Providing in-depth analysis, this book enables readers to understand the theoretical aspects of personal selling and explores the difficulties of selling services which are sensitive to cultural, age and gender differences, and to customers originating from diverse cultural zones.
This books focuses on co-design, and more specifically, on the various forms co-design might take to tackle the most pressing societal challenges, introducing public-interest services as the main application field.
This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets.
This book explores the basic traits of inter-organizational networks, examining the interplay between structure, dynamics, and performance from a governance perspective.
This book employs an interdisciplinary, cross-sectoral lens to explore the collaborative dynamics that are currently disrupting, re-creating and transforming the production and consumption of tourism.
This two-volume set examines the strong connection between craft beverages and tourism, presenting cutting-edge research in partnership with breweries, distilleries, and cideries.
Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport's leading brands.
From early 2020 for a period of two years at the end of which this book was written, air transport suffered unprecedented setbacks due to the COVID-19 pandemic.
This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists.
This brief presents a concise description of the existing spaceport market, the technologies being tested and developed at them, and the private companies that are making them possible.
This book presents an original empirical investigation of the market structure of airline city pair markets, shedding new light on the workings of competitive processes between firms.
This volume explores the links between the rapidly growing phenomenon of social entrepreneurship (SE) and the international tourism and hospitality industry.
This book demonstrates how to successfully manage and lead healthcare institutions by employing the logic of business model innovation to gain competitive advantages.
This book offers a wealth of new views and interpretations of well-being in tourism, emphasizing the role that co-creation - the creation or enhancement of value through tourist engagement with tourism providers and other tourists - is increasingly playing in enriching tourist experiences.
This book explores the impact of design science and design thinking on tourism planning, gathering contributions from leading authorities in the field of tourism research and providing a comprehensive and interconnected panorama of cutting-edge results that influence the current and future design of tourist destinations.
This book deals broadly with tourism planning and development from the perspective of Croatia, a major Adriatic tourism destination which is fast becoming one of the most popular vacation spots in the European Union.
This book discusses the expansion of new activities carried out in Antarctica and the focus among treaty parties on the perceived challenges posed by adventure tourism in the region.
Employing a practice theoretical approach, this study centers on how German multinational enterprises transfer three selected production-related training practices to their subsidiaries in emerging economies: onboarding of new employees, shop floor inducting of machine operators, and German-style dual apprenticeship training for specialized technicians.
This book tackles the question of how tourism development and suitable policies can be used to promote sustainable development in Low-Density Territories (LDTs).
This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies.
This book studies the transformation of modern maritimity practices in coastal areas (such as swimming, navigation and tourism) and their implications to the development of Brazilian coastal cities, with an emphasis on the Northeast part of the country.
The papers presented in this volume advance thestate-of-the-art research on digital marketing and social media, mobile computingand responsive web design, semantic technologies and recommender systems,augmented and virtual reality, electronic distribution and online travelreviews, MOOC and eLearning, eGovernment and sharing economy.
This volume of Eurasian Studies in Businessand Economics focuses on latest results from entrepreneurship and SME research,Human Resources, along with a focus on the Tourism industry.