Now in a fully revised and updated third edition, Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed, and measured.
This book explores the formation and continuance of Nashville, Tennessee as a music place, the importance of the fans (tourists) in creating Nashville's multifaceted musical identity, and the music and city's influence on the formation and performance of the individual and collective identities of the country-music fan.
Illuminating Dark Networks discusses new necessary methods to understand dark networks, because these clandestine groups differ from transparent organizations.
Travel for pilgrimage and learning has been an integral part of Indian cul;ure from the beginning of civilization Tourisrr today is a unifying force globally and contribute to national unity, cultural ingration and understanding among people from different regions 0our vast country.
Rapid growth in the tourism and hospitality industry highlights the importance of applied and pure research to address the theoretical and practical problems and gaps facing the industry daily, from a multitude of perspectives - the economic, social, cultural, environmental, political, and technological.
In this meticulously curated anthology, exploring the dynamic intersections of creativity, design, and innovation within the healthcare landscape, esteemed experts present novel service design solutions.
The third edition traces the trajectory of video surveillance technology from its roots to its current state and into its potential future role in security and beyond.
In the most comprehensive, practical handbook on business security to date, security and subject-matter experts show how organizations can prevent or manage crises, protect employees overseas, control privacy issues, deal with natural disasters, keep electronic communication safe from prying eyes or malice, avoid workplace violence and acts of terror, assess risk, train employees in security issues, and manage dozens of other things prudent managers need to know to protect their organizations from the unthinkable.
Events Management is a rapidly expanding discipline with growing student numbers however currently there are no specifically focused Research Methods texts available to serve this growing cohort.
This cutting edge and comprehensive book with contributions from the star faculty of Cornell University's School of Hotel Administration offers the latest thinking on the best practices and strategies for hospitality management.
This book aims to identify the impact of tourism on social and economic development in the Issyk-Kul region of Kyrgyzstan, and to predict the development of the tourism industry and identify any limiting factors for the development of the tourism industry in the Republic as a whole.
There are books on all topics in the field of Hotel Management available, in the market, but, there is still a dearth of comprehensive and compact series of books, presented together.
Hosting the Olympic Games: Uncertainty, Debates and Controversy provides a broad and comprehensive analysis of past Olympic and Paralympic events, shedding critical light on the future of the Games with a specific look at the upcoming Paris 2024 Olympics.
This book explores all aspects of the sharing economy, pursuing a multidisciplinary approach encompassing Service Design, Spatial Design, Sociology, Economics, Law, and Transport and Operations Research.
During the past twenty years, the field of nonprofit management has grown significantly in terms of the number of nonprofit organizations, number of people employed, and amount of funds raised.
How honeybees make collective decisions-and what we can learn from this amazing democratic processHoneybees make decisions collectively-and democratically.
A legendary fashion designer for Barbie shares the story of her adventures working behind-the-scenes at Mattel, and spotlights the creations that transformed the worlds most famous doll into a style icon in this beautifully designed bookpublished in commemoration of Barbies sixtieth anniversaryillustrated with 100 full-color photographs, including many never-before-seen images of rare and one-of-a-kind pieces from the authors private archive.
The international tourism industry grew exponentially during the latter part of the 20th and early 21st century due to the advent of cheap air travel and a growing moneyed class.
Drawing on recent work in sport studies, business and management, health, science, and law, this book offers a critical examination of the latest published research on sport and environmental sustainability.
