A behind-the-scenes look at Lexus s surprising twenty-year success story in a revised new edition In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan.
Tough, smart business advice from the star of the hit TLC reality show "e;American Chopper"e; Now in paperback, The Ride of a Lifetime elucidates the business principles that have made Paul Teutul Sr.
Tough, smart business advice from the star of the hit TLC reality show "e;American Chopper"e; Now in paperback, The Ride of a Lifetime elucidates the business principles that have made Paul Teutul Sr.
The New York Times bestselling author of Bitter Brew chronicles the birth and rise to greatness of the American auto industry through the remarkable life of Harley Earl, an eccentric six-foot-five, stuttering visionary who dropped out of college and went on to invent the profession of automobile styling, thereby revolutionized the way cars were made, marketed, and even imagined.
Mary Barra's quest to move GM to a manufacturer of electric cars has captured the attention of automobile aficionados, green-business advocates, and leaders of all types who have to admire Mary's toughness in moving forward despite the overwhelming obstacles in her path.
The unprecedented rise and catastrophic fall of one of the worlds most feared and admired business executivesCarlos Ghosna remarkable story of innovation, hubris, alleged crimes, and daring international escape, as chronicled by two WallStreet Journal reporters.
