Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries.
Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries.
Gain a thorough understanding of the nuanced and multidimensional role producers play in television and emerging media today to harness the creative, technical, interpersonal, and financial skills essential for success in this vibrant and challenging field.
Gain a thorough understanding of the nuanced and multidimensional role producers play in television and emerging media today to harness the creative, technical, interpersonal, and financial skills essential for success in this vibrant and challenging field.
Essential Knowledge for the Aspiring Media Professional provides readers with the skillset needed to produce professional, high-quality video content in today's competitive media landscape.
Essential Knowledge for the Aspiring Media Professional provides readers with the skillset needed to produce professional, high-quality video content in today's competitive media landscape.
Fully revised and updated, Archival Storytelling second edition is a timely, pragmatic look at the use of audiovisual materials available to filmmakers and scholars, from the earliest photographs of the 19th century to the work of media makers today.
Fully revised and updated, Archival Storytelling second edition is a timely, pragmatic look at the use of audiovisual materials available to filmmakers and scholars, from the earliest photographs of the 19th century to the work of media makers today.
This is the most comprehensive analysis to date of Nazi film propaganda in its political, social, and economic contexts, from the pre-war cinema as it fell under the control of the Propaganda Minister, Joseph Goebbels, through to the end of the Second World War.
Provides an up-to-date, insightful take on modern American cinema's relations with, and influence on Reagan's, Clinton's and both Bush's administrations.
Television can be imagined in a number of ways: as a profuse flow of images, as a machine that produces new social relationships, as the last lingering gasp of Western metaphysical thinking, as a stuttering relay system of almost anonymous messages, as a fantastic construction of time.
Carefully documenting the deceptions and excesses of television news coverage of the so-called cocaine epidemic, Cracked Coverage stands as a bold indictment of the backlash politics of the Reagan coalition and its implicit racism, the mercenary outlook of the drug control establishment, and the enterprising reporting of crusading journalism.
Producing Bollywood offers an unprecedented look inside the social and professional worlds of the Mumbai-based Hindi film industry and explains how it became "e;Bollywood,"e; the global film phenomenon and potent symbol of India as a rising economic powerhouse.
Below the Line illuminates the hidden labor of people who not only produce things that the television industry needs, such as a bit of content or a policy sound bite, but also produce themselves in the service of capital expansion.
In Scripted Affects, Branded Selves, Gabriella Lukacs analyzes the development of a new primetime serial called "e;trendy drama"e; as the Japanese television industry's ingenious response to market fragmentation.
The golden age of radio is often recalled as a time when the medium unified the nation, when families gathered around the radios in homes across the country to listen to live, commercially sponsored network broadcasts.
The Creature from the Black Lagoon, the Tingler, the Mole People-they stalked and oozed into audiences' minds during the era that followed Boris Karloff's Frankenstein and preceded terrors like Freddy Krueger (A Nightmare on Elm Street) and Chucky (Child's Play).
The 1980s saw the rise of Ronald Reagan and the New Right in American politics, the popularity of programs such as thirtysomething and Dynasty on network television, and the increasingly widespread use of VCRs, cable TV, and remote control in American living rooms.
Since the 1970s, American society has provided especially fertile ground for the growth of the Christian right and its influence on both political and cultural discourse.
In The End of Japanese Cinema Alexander Zahlten moves film theory beyond the confines of film itself, attending to the emergence of new kinds of aesthetics, politics, temporalities, and understandings of film and media.
Essays on the history of HBO, a company designed to please audiences instead of advertisers, and the impact of its distinctive programming: "e;Recommended.
