Este libro pretende exponer una introducción, desde el punto de vista bibliológico e historiográfico, a los diferentes modelos y dispositivos técnicos que componen la historia de la encuadernación occidental en los contextos de producción del libro, así como de sus prácticas de difusión y apropiación en distintos periodos históricos.
This book addresses the complex relationship between India's evolving, emerging media landscape, the political and economic interests of diverse media actors, and movements opposing contentious issues such as market-based economic reforms and religious nationalism.
Taking a critical historical approach, this book examines the convergence of journalism and advertising industries that has led to the blurring of commercial and editorial functions within news organizations.
Focused on two renowned Arabic networks, Al-Jazeera and Al-Arabiyya, this book examines Arabic media discourses and strategies adopted in the coverage of the conflict in Ukraine.
Ever since he joined the sports department of the Boston Globe in 1968, sports enthusiasts have been blessed with the writing and reporting of Bob Ryan.
An essential introduction to the complexities of visual representation, this book offers a critical new framework for understanding and practicing photojournalism in a global digital context.
Publishing in the 21st century is a rapidly changing business, and this highly readable and comprehensive reference covers it all: editorial acquisition and process, the importance of metadata, operations procedures, financial benchmarks and methods, and personnel management as well as product development, production, and sales and marketing.
Publishing in the 21st century is a rapidly changing business, and this highly readable and comprehensive reference covers it all: editorial acquisition and process, the importance of metadata, operations procedures, financial benchmarks and methods, and personnel management as well as product development, production, and sales and marketing.
The subscription business model is the darling of growth startups, and since every industry needs information, the information business is just as hot!
A military journalist shines a light on the unsung heroism and contributions of enlisted combat reporters in the Vietnam War in these revealing interviews.
"e;If the promises of online news are to be fulfilled, books like this deserve the widest possible readership"e;Paul Bradshaw, University of Central England, UKIn this exciting and timely book Stuart Allan provides a wide-ranging analysis of online news.
This book introduces the theories and frameworks necessary to drive meaningful social change in fashion brand communication, illustrating their applications with examples of brands that prioritize social justice, decolonization, and environmental sustainability in their practices and communication strategies.
This ground-breaking volume examines enduring and emerging discourses around communication rights in Africa, arguing that they should be considered an integral component of the human rights discourse in Africa.
Recipient of a 2021 Most Promising New Textbook Award from the Textbook & Academic Authors Association (TAA) Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace.
Recipient of a 2021 Most Promising New Textbook Award from the Textbook & Academic Authors Association (TAA) Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace.
Reflecting the ever-increasing changes in the public relations industry, this new text offers a fresh, up-to-date look at public relations theories as well as theories from related areas that impact public relations.
Reflecting the ever-increasing changes in the public relations industry, this new text offers a fresh, up-to-date look at public relations theories as well as theories from related areas that impact public relations.
Today's instantaneous and ever-present news stream frequently presents a sensationalized or otherwise distorted view of the world, demanding constant critical engagement on the part of everyday citizens.
Against a backdrop of increased online distribution of media, this book provides an in-depth analysis of how the platformisation of television is both shaping and being shaped by the changing sports media market.
Chasing Paper is an important new collection of essays written by senior publishers from around the world who have spent their careers in Christian publishing.