With a concise approach that engages students and practitioners, this thoroughly updated fourth edition provides the fundamental knowledge and basic skill preparation required for the professional practice of public relations writing.
Conecta con los lectores directamente y conviértelos en tus fanáticos de por vida a través de la programación, organización y planeación de eventos de autor exitosos.
This fully updated Second Edition of Dynamics of Media Writing helps students learn transferable skills that can be applied across all media platformsafrom traditional mass media formats like news, public relations and advertising, to digital and social media platforms.
This fully updated Second Edition of Dynamics of Media Writing helps students learn transferable skills that can be applied across all media platformsafrom traditional mass media formats like news, public relations and advertising, to digital and social media platforms.
This fully updated Second Edition of Dynamics of Media Writing helps students learn transferable skills that can be applied across all media platformsafrom traditional mass media formats like news, public relations and advertising, to digital and social media platforms.
"e;At last, a book that covers social media strategy in a practical, timely way that will help guide our students as they transition to the professional world.
"e;At last, a book that covers social media strategy in a practical, timely way that will help guide our students as they transition to the professional world.
"e;At last, a book that covers social media strategy in a practical, timely way that will help guide our students as they transition to the professional world.
The study of media processes and effects is one of the most central to the discipline of communication and encompasses a vast array of theoretical perspectives, methodological tools, and applications to important social contexts.
Al Tompkins teaches students about broadcast journalism using a disarmingly simple truth-if you aim for the heart with the copy you write and the sound and video you capture, you will compel your viewers to keep watching.
The so-called "e;New Woman"e;-that determined and free-wheeling figure in "e;rational"e; dress, demanding education, suffrage, and a career-was a frequent target for humorists in the popular press of the late nineteenth century.
This third edition continues to give students a foundation in the principles of social media strategic communication and marketing necessary for today's communications professionals.
The new photo-illustrated magazines of the 1920s traded in images of an ideal modernity, promising motorised leisure, scientific progress, and social and sexual emancipation.
The new photo-illustrated magazines of the 1920s traded in images of an ideal modernity, promising motorised leisure, scientific progress, and social and sexual emancipation.
For more than 40 years, the radically subjective style of participatory journalism known as Gonzo has been inextricably associated with the American writer Hunter S.
For more than 40 years, the radically subjective style of participatory journalism known as Gonzo has been inextricably associated with the American writer Hunter S.
This Business of Publishing has been hailed by literary agent Michael Larsen as "e;must reading for writers, agents and anyone else who cares about the future of publishing.
This is the story of the rise and eventual disappearance of approximately thirty German weekly newspapers during a period of slightly more than eighty years.
This is the story of the rise and eventual disappearance of approximately thirty German weekly newspapers during a period of slightly more than eighty years.
This work, comparable to what one might have expected from a royal commission's report (had one been formed to investigate the subject), was initiated by the Canadian Political Science Association received financial assistance from the Canada Council, The CPSA, the institute of Public Administration of Canada, and was encouraged by the Canadian Library Association.
Bentham on Liberty focuses on the crucial formative years, when the English social philosopher Jeremy Bentham was in his twenties and thirties between 1770 and 1790, and draws on the unpublished manuscripts held at University College, London, to throw a new light on his early intellectual development.
Goldwin Smith, controversialist, reformer, and prolific journalist, was an early prophet of the British Commonwealth, and one of the first advocates of English-speaking union.
Elizabethan Publishing and the Makings of Literary Culture explores the influence of the book trade over English literary culture in the decades following incorporation of the Stationers' Company in 1557.
Elizabethan Publishing and the Makings of Literary Culture explores the influence of the book trade over English literary culture in the decades following incorporation of the Stationers' Company in 1557.
Canadian news reports are riddled with accounts of Access to Information requests denied and government reports released with large swaths of content redacted.
Canadian news reports are riddled with accounts of Access to Information requests denied and government reports released with large swaths of content redacted.
A practical, skill-based introduction to data analysis and literacy We are swimming in a world of data, and this handy guide will keep you afloat while you learn to make sense of it all.
A complete guide to becoming a successful communicator, Beyond Powerful Radio teaches time-tested techniques that work in any format - radio, TV, podcast, or online.
