Multiplatform Media in Mexico is the first book to treat the exciting, interconnected fields of cinema, television, and internet in Mexico over the last decade, fields that combine to be called multiplatform media.
This book explores representations of race and ethnicity in contemporary cinema and the ways in which these depictions all too often promulgate an important racial ideology: the myth of colorblindness.
Japanese Influence on American Children's Television examines the gradual, yet dramatic, transformation of Saturday morning children's programming from being rooted in American traditions and popular culture to reflecting Japanese popular culture.
This book provides the first comprehensive overview of the global landscape of documentary film festivals, looking at its contemporary and future challenges.
This volume examines the emergence of modern popular culture between the 1830s and the 1860s, when popular storytelling meant serial storytelling and when new printing techniques and an expanding infrastructure brought serial entertainment to the masses.
This book analyses an important phase in the interlingual dubbing process of audiovisual productions: the elaboration of target language scripts for the recording studios.
This book constitutes the refereed proceedings of the 9th International Conference on Software Business, ICSOB 2018, held in Tallinn, Estonia, in June 2018.
This edited collection offers an interdisciplinary study of Twin Peaks: The Return, the third season of a TV program that has attracted the attention (and appreciation) of spectators, fans, and critics for over two decades.
This two-volume set LNCS 11196 and LNCS 11197 constitutes the refereed proceedings of the 7th International Conference on Digital Heritage, EuroMed 2018, held in Nicosia, Cyprus, in October/November 2018.
In keeping with advances in technology, and rapid consumer adoption of new media and new ideas, the possibilities for digital marketing are changing rapidly.
The must-read summary of Richard Laermer and Michael Prichinello's book: "e;Full Frontal PR: Getting People Talking About You, Your Business or Your Product"e;.
The must-read summary of Leander Kahney's book: "e;Inside Steve's Brain: The Principles that Guide Steve Jobs as He Launches Killer Products, Attracts Fanatically Loyal Customers, and Manages Some of the World's Most Powerful Brands"e;.
The must-read summary of Don Tapscott, Alex Lowy and David Ticoll's book: "e;Blueprint To The Digital Economy: Creating Wealth in the Era of E-Business"e;.
On la craint, on l'anticipe, on tente même de l'éviter… Et pourtant, la prise de parole en public représente un formidable outil de rencontre et de partage, si on en maîtrise les règles essentielles.