The advent of the era of "e;e-Service,"e; the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium.
The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand managers are facing.
Described as 'cultural crossroads' or 'mosaic', 'powder keg', 'border', 'bridge' or Europe's 'Other', the region comprising former Yugoslavia has, over time, conjured up ambiguous imaginaries associated with political unrest, national contest and ethnic divide.
Despite the fact that the sea covers 70 per cent of the Earth's surface, and is integral to the workings of the world, it has been largely neglected or perceived as marginal in modern consciousness.
Die gesamte aktuelle Thematik der Mediaplanung zeigt, wie ein gegebenes quantitatives Kommunikationsziel durch geeignete Auswahl der Werbeträger möglichst kostengünstig realisiert werden kann.
Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term 'luxury' in today's world.
Inclusive Development of Society contains papers that were originally presented at the 2018 International Congress on Management and Technology in Knowledge, Service, Tourism & Hospitality (SERVE 2018), held 6-7 October and 15-16 December 2018 in Kuta, Bali, Indonesia and 18-19 October, 2018 at The Southern Federal University, Rostov-on-don, Russia.
Knowledge Intensive Business Services (KIBS) are becoming more and more relevant both for their innovative content and as innovation boosters for manufacturing firms and, with this scenario in mind, this book first offers an in-depth analysis of what innovation in KIBS is and its performance outcomes, and then synthesizes what we know about KIBS firms' innovation models, as well as their specific peculiarities and limitations.
Retailing is changing extremely rapidly in the emerging economies, both as a driver of social and economic change, and a consequence of economic development and the rise of consumer societies.
This comprehensive, multidisciplinary and expert-led book provides insight into the most current and insightful topics within food and beverage tourism practice and research, elaborated by leading researchers and practitioners in the field.
Human Resource Management for Events still remains the only text to introduce students to the unique application of HR principles in the context of a highly complex event environment.
This book emphasises the work, the remarkable contributions, and the lifetime achievements of internationally respected scholars who have made lifelong contribution to advancing tourism studies and the dissemination of tourism-based knowledge and education across the world.
Once touted as the world's largest industry and also a tool for fostering peace and global understanding, tourism has certainly been a major force shaping our world.
In a world of increasing uncertainty it is vital that managers within the tourism industry are equipped with superior decision making skills and expertise necessary to deal with crisis conditions.
This volume explores a range of themes including impacts of climate change, resilience, sustainability, indigeneity, cultural genocide, disaster capitalism, preservation of biodiversity, and environmental degradation.
As tourism matures as an academic subject and the number of tourism higher education providers continues to expand world-wide, there is an increasing interest in its educational aspects.
Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing.
Touring Theatrical Productions: An International Guide is a practical and comprehensive overview of planning, staging and closing international touring productions.
This comprehensive, multidisciplinary and expert-led book provides insight into the most current and insightful topics within food and beverage tourism practice and research, elaborated by leading researchers and practitioners in the field.
Islands and their environs - aerial, terrestrial, aquatic - may be understood as intensifiers, their particular and distinctive geographies enabling concentrated study of many kinds of challenges and opportunities.
This book delves into the development opportunities for peripheral areas explored through the emerging practices of agritourism, wine tourism, and craft beer tourism.
The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies.
This book provides original, innovative, and international tourism research that is embedded in interdisciplinary and transdisciplinary theoretical and methodological thought in the study of dark tourism.
As researchers in emerging economies, scientists are often the first foreign visitors to stay in remote rural areas and, on occasion, form joint venture ecotourism and community tourism projects or poverty alleviation schemes between local agencies or NGOs, the local community, and their home institution or agency.
Exploring the importance of destination branding and destination marketing as well as their implications on sustainability in tourism, this book approaches the topic through the lens of destination image, taking into account the large influence of appearance on tourist attraction.
