How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the worldand what strategies will they use to continue their growth?
Over the past decade, tourism studies has broken out of its traditional institutional affiliation with business and management programs to take its legitimate place as an interdisciplinary social science field of cutting edge scholarship.
Over the past decade, tourism studies has broken out of its traditional institutional affiliation with business and management programs to take its legitimate place as an interdisciplinary social science field of cutting edge scholarship.
,Responsible Tourism presents a wide variety of valuable lessons learned in responsible tourism initiatives in Southern Africa that many tourism practitioners can use in their efforts to make the tourism sector work for the poor and for the environment.
,Responsible Tourism presents a wide variety of valuable lessons learned in responsible tourism initiatives in Southern Africa that many tourism practitioners can use in their efforts to make the tourism sector work for the poor and for the environment.
The contribution of tourism to climate change, and the likely consequences of climate change for key tourist destinations, has been well reported and discussed.
The contribution of tourism to climate change, and the likely consequences of climate change for key tourist destinations, has been well reported and discussed.
'Business Development in Licensed Retailing: a unit manager's guide' details the indispensable skills and techniques needed to manage units within licensed retail organisations in a flexible and entrepreneurial manner.
'Business Development in Licensed Retailing: a unit manager's guide' details the indispensable skills and techniques needed to manage units within licensed retail organisations in a flexible and entrepreneurial manner.
Pressure on national and local governments to rapidly develop their tourism potential to meet demand and produce benefits, makes it more essential than ever to plan carefully and consider the human and environmental impacts of tourism development.
Pressure on national and local governments to rapidly develop their tourism potential to meet demand and produce benefits, makes it more essential than ever to plan carefully and consider the human and environmental impacts of tourism development.
International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare.
International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare.
* Quality as a tool for success*Covers a diverse range of quality issues and theories in the context of heritage attractions* Well-respected international contributor team of academics and practitionersHeritage Tourism is the fastest growing component of the tourism market.
* Quality as a tool for success*Covers a diverse range of quality issues and theories in the context of heritage attractions* Well-respected international contributor team of academics and practitionersHeritage Tourism is the fastest growing component of the tourism market.
Quantitative Tourism Industry Analysis is the first book to deal with the input-output, social accounting matrix in a way which readers from a non-economics or non-mathematical background can follow, in order to understand how useful their application would be for tourism industry analysis.
Quantitative Tourism Industry Analysis is the first book to deal with the input-output, social accounting matrix in a way which readers from a non-economics or non-mathematical background can follow, in order to understand how useful their application would be for tourism industry analysis.
First published in 2004, This collection explores the emerging and diverse world of retail marketing by tracing its development from the 1980s to the present day.
First published in 2004, This collection explores the emerging and diverse world of retail marketing by tracing its development from the 1980s to the present day.
This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events.
This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events.