In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z.
Competing in Tough Times brings together the powerful new strategies that world-class retailers, like Trader Joe's, Costco, and Nordstrom, are using today to survive--and thrive--in a brutally unforgiving retail environment.
This book is the first book that provides comprehensive economic analysis of cross-border outsourcing by Japanese manufacturing firms based on microdata.
This book is about promising collaborative avenues for connecting Finland and India with value propositions for enterprises, consumers and investors worldwide.
This book explores the unfinished India-Pakistan Trade normalisation agenda (building upon the themes covered in the book "e;India-Pakistan Trade: Strengthening Economic Relations"e; published by Springer in 2014) and discusses the steps that must be undertaken in order to move the bilateral engagement forward.
This book concentrates on major changes that are now taking place in the fields of technology, foreign direct investment (FDI), trade and development strategies, with a particular focus on India.
Dieses Buch zeigt, wie der Handel die richtigen strategischen Weichen stellen und die Möglichkeiten der Digitalisierung zur Steigerung des Kundenerlebnisses nutzen kann.
This book investigates the potential trade opportunity of climate friendly goods and technology (CFGT) in Asia and South Asia region, and uses a case study of India to clarify India's position on global warming and efforts to mitigate climate change impacts regionally and globally.
This book explores opportunities for diversifying modern Kazakhstan's economy, which is still heavily dependent on its natural resources, as well as looking at economic opportunities for the whole Central Asian region arising from the Chinese government's Belt and Road Initiative (BRI).
Use this comprehensive primer to simplify exporting, discover exportable products and services, and determine and select the best target market entry alternative while ensuring that you get paid.
Praise for The IKEA Edge A very good book from a talented business leader [that links] values, culture, and the achievement of business and social objectives together.
Theory and Practice in Hospitality and Tourism Research includes 111 contributions from the 2nd International Hospitality and Tourism Conference 2014 (Penang, Malaysia, 2-4 September 2014), and covers a comprehensive range of topics, including:- Hospitality management- Hospitality & tourism marketing- Tourism management- Technology & innova
Global Supply Chain Security and Management: Appraising Programs, Preventing Crimes examines the relationship between securing a supply chain and promoting more efficient worldwide trade.
Discover how Brooks Running Company CEO Jim Weber transformed a failing business into a billion-dollar brand in the ultracompetitive global running market.
First published in 1947, Over the Hills and Far Away takes the reader back to the holidays of olden times and then in the footsteps of the first holiday-makers on the European Continent in the 17th century.
Shortlisted for the 2021 Porchlight Business Book Awards, Current Events Public AffairsThe Wall Street Journal technology columnist reveals the fascinating story behind the misleadingly simple phrase shoppers take for grantedArriving Todayin this eye-opening investigation into the new rules of online commerce, transportation, and supply chain management.
Producing and Consuming the Craft Beer Movement is an ethnographic analysis of the craft beer movement and its rapid development as an industry that articulated a different set of values: celebrating, quality, community, and good taste.
Informed by the scholarly and practical viewpoints of a myriad of internationally recognised experts, this engaging and timely volume poses a set of pertinent questions that cover critical and contemporary sustainability issues in hospitality and tourism and proposes actionable solutions.
With the rise of digital media, promotion remains a key element at each step of the merchandising process to communicate a clear message about a product, brand, or retailer to the end user.
Cultural Heritage and Tourism in Africa examines the multiple and diverse manifestations of cultural heritage-based tourism in Africa from a regional, social science, and sustainability perspective.
Cultural Heritage and Tourism in Africa examines the multiple and diverse manifestations of cultural heritage-based tourism in Africa from a regional, social science, and sustainability perspective.
WINNER: 2024 Axiom Business Book Awards - Bronze Medal in Business ReferenceWINNER: 2023 Goody Business Book Awards - Business - Travel & Hospitality Deepen your understanding of how to adapt to international travellers' different needs and backgrounds.
Folklore, People and Place is a contribution towards better understanding the complex interconnectivity of folklore, people and place, across a range of different cultural and geographical contexts.
Inclusion in Tourism provides examples of discrimination and marginalisation in tourism practices and avenues designed to recognise and overcome personal or institutional biases, setting a road map for researchers interested in establishing a more inclusive approach to tourism and tourism research.
This book provides a comprehensive, up-to-date overview of the different environmental strategies adopted in the football world to foster sustainability.
Dieses Buch behandelt die Prinzipien und Aktionsfelder des Store Brand Managements, das auf die Etablierung von Einkaufsstätten als starke Marken abzielt.
Dieses Buch beschreibt übersichtlich den Order-to-Cash-Prozess und deckt die wichtigsten Schritte von der Bestellung bis hin zur Zahlung aus Sicht der Finanzen ab.
Fully revised and updated to consider recent developments in the industry, the sixth edition of Managing Airports: An International Perspective provides comprehensive and cutting-edge insight into the processes behind running a successful airport.
This book presents a fascinating exploration of eating experiences within US national parks, explaining how, on what, and why people eat in national parks and how this has changed over the last century.
This timely and innovative book explores the dynamics of inter-island/island-island tourism - also known as archipelago tourism - on the cusp of the post-pandemic epoch.
This new volume, Post-Disaster and Post-Conflict Tourism, now going into its 2nd edition, takes an in-depth look at how global geopolitical tensions and global threats affect the tourism industry and offers tools and strategies for meeting these challenges.
This book brings together in one volume, the various types of interventions that can steer tourism towards positive impacts (and/or prevent negative impacts) on the destinations where tourism is taking place.
This international case study book provides 28 expertly curated case studies on entrepreneurship and innovation in tourism, each with detailed implementation instructions for the instructor to maximise student participation and learning.
Fully updated and revised in its fifth edition, Event Studies remains the most comprehensive book devoted to developing knowledge and theory about event management and event tourism, focusing on the study of events, the event experience, and meanings associated with them.
