Fully revised and updated to reflect current trends and emerging topics, the fourth edition of Conferences and Conventions: A Global Industry provides an expert-led, comprehensive introduction to, and overview of, the key elements of the global conference, convention and meetings industry.
Events from a mobilities perspective attend to moments in which individual networks coalesce in place but are not isolated in their performance as they often foster far-reaching and mobile networks of community.
Merchandising: Theory, Principles, and Practice, 3rd Edition, focuses on the process of merchandising and the principles applied to the planning, development, and presentation of product lines in both the manufacturing and retailing sectors.
This book provides insight into the potential for the market to protect and improve labour standards and working conditions in global apparel supply chains.
Visitors to Thailand's urban and beach-sided tourist hotspots notice the presence of colourful and predominantly female vendors offering self-made and mass-manufactured products.
Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services.
A non-technical guide to leveraging retail analytics for personal and competitive advantage Style & Statistics is a real-world guide to analytics in retail.
Volunteers make important contributions across the spectrum of event settings, most visibly at high profile mega events such as the Olympic Games they are volunteers are lauded as 'Games makers', 'unsung heroes' and the like.
This book aims to provide theoretical and empirical frameworks and highlights the challenges and solutions with using Big Data for Corporate Social Responsibility (CSR) and Sustainability in the field of digital transformation and tourism.
This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tourism and hospitality.
This vital volume clearly explains cutting-edge theories and views on strategic management in applied management fundamentals in the hospitality and tourism industry.
Concise and thoroughly detailed Managing Sport and Leisure Facilities is a clean operating guide to leisure management by contract, providing expert advice for both contractor and client.
This book is the first book that provides comprehensive economic analysis of cross-border outsourcing by Japanese manufacturing firms based on microdata.
Das Buch analysiert die zentrale Rolle des Medien-, Telekommunikations- und IT-Sektors als Antriebsfaktoren auf dem Weg in eine digitale Wirtschaft: der Internet-Ökonomie.
Die angewandte Handelspsychologie ergänzt die Erkenntnisse des modernen Handelsmarketings um relevante psychologische Aspekte aus dem Bereich des Konsumentenverhaltens im Rahmen der betrieblichen Sortiments-, Ladengestaltungs-, Präsentations-, Service- und Kommunikationspolitik.
Encountering Nazi Tourism Sites explores how the terrible legacy of Nazi criminality is experienced by tourists, bridging the gap between cultural criminology and tourism studies to make a significant contribution to our understanding of how Nazi criminality is evoked and invoked in the landscape of modern Germany.
This book offers students an accessible and applied introduction to microeconomics in tourism and hospitality through a comprehensive analysis of the market mechanism, demand and supply, firm behavior and strategy, and transaction and institution.
Dieses Buch greift die drei wichtigsten Aspekte der Marktveränderung im Handel auf: Markt und Kunde, neue Geschäftsideen und Geschäftsmodelle sowie Geschäftssysteme und Businessschnittstellen.
Das Internet als Eckpfeiler der modernen Informationsgesellschaft hat sowohl neue, digitale Märkte geschaffen als auch bestehende Märkte grundlegend verändert.
The imagination has long been associated with travel and tourism; from the seventeenth century when the showman and his peepshow box would take the village crowd to places, cities and lands through the power of stories, to today when we rely on a different range of boxes to whisk us away on our imaginative travels: the television, the cinema and the computer.
Wine tourism is a rapidly growing field of industry and academic interest with changes in the consumer markets in recent years, showing an enormous interest in 'experiential' travel.
This book addresses the interconnected issues of public memory, race, and heritage tourism, exploring the ways in which historical tourism shapes collective understandings of America's earliest engagements with race.
Global Supply Chain Security and Management: Appraising Programs, Preventing Crimes examines the relationship between securing a supply chain and promoting more efficient worldwide trade.
This volume explores the process of heritage making and its relation to the production of touristic places, examining several case studies around the world.