Destination management and resort development and planning are strong core areas in the final year of most undergraduate degrees and a popular area of study at postgraduate level.
Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee.
Why has political ecology been assigned so little attention in tourism studies, despite its broad and critical interrogation of environment and politics?
This book offers a fresh perspective of on some of the cutting-edge methodological approaches being used among scholars conducting work on social impacts of tourism.
Since the post World War Two boom in private automobile ownership, Drive Tourism has transformed the tourism landscape by facilitating dispersal and the growth of attractions and tourism related infrastructure beyond the zones that had previously emerged around seaports and railway terminals.
This insightful book is the first to explain the basics of blockchain and its applications in the service industry, as well as potential future implementations of the technology.
Focusing on global value chains and their importance to trade, this edited collection explores the strategic role of logistics and supply chain infrastructure in the development of Africa.
This book will be a major resource for all academic researchers and practitioners interested in issues dealing with the development of tourism, its potential and challenges, and policy and regulatory issues in the Central Asian countries of Kazakhstan, Uzbekistan, Turkmenistan, Kyrgyzstan, and Tajikistan.
The Global Architect explores the increasing significance of globalization processes on urban change, architectural practice and the built environment.
Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention.
This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience.
Use this comprehensive primer to simplify exporting, discover exportable products and services, and determine and select the best target market entry alternative while ensuring that you get paid.
This is the first volume to examine and shed significant light on the issues, challenges and prospects presented by foreign direct investment (FDI) in tourism - a topic of increasing relevance in light of the COVID-19 pandemic and economic consequences.
This timely and pivotal volume explores the nexus of a wide range of travel disruptions and their multifaceted implications on the global travel and tourism industry.
Despite a growing contribution to climate change, tourist and traveller behaviour is currently not acknowledged as an important sector within the development of climate policy.
The physical distribution of products is an important element in the marketing operations of all productive enterprises, and in many cases efficient distribution is the most important single factor leading to success.
While economy or budget hotels have been popular in western countries since the end of the Second World War, they have only emerged as a sector in their own right in China since the mid-1990s.
This book helps all those involved in international tourism develop the new skills, tools and investments required to protect irreplaceable global resources from the impacts of escalating tourism demand over the next 50 years.
This timely and topical book presents a unique critical exploration of the sociology of single travel and theory of consumption in relation to loneliness and tourism.
This new volume, which complements the editors' earlier volume Medical Travel Brand Management: Success Strategies for Hospitality Bridging Healthcare (H2H), explores the multitude of medical travel services and discusses the integration of traveling medical guests with destination providers, hospitality/healthcare professionals, and travel service providers.
Exploring the connection between tourism and violence, this book draws on a range of disciplinary approaches, including social anthropology, cultural geography, sociology, and tourism studies.
This thought-provoking book embarks into the captivating world of religious tourism and explores the intricate relationship between travel and spirituality, shedding light on whether tourists are seekers of profound meaning or simply pleasure-seekers.
Shakespeare and Tourism provides a dialogical mapping of Shakespeare studies and touristic theory through a collection of essays by scholars on a wide range of material.
Dieses Lehrbuch behandelt die Grundlagen des eCommerce im Bereich Business-to-Business (B2B), bei dem ähnliche Prinzipien der Kundenansprache zu beobachten sind wie im B2C eCommerce.
Drawing upon a variety of important philosophical traditions, this book develops an original perspective on the relations between ethical, economic and aesthetic values in a tourism context.
Global Airlines: Competition in a Transnational Industry presents an overview of the changing scene in air transport covering current issues such as security, no frills airlines, 'open skies' agreements, the outcome of the recent downturn in economic activity and the emergence of transnational airlines, and takes a forward looking view of these challenges for the industry.
Urban planners and conservationists in historic cities around the world grapple with the competing interests of conservation, urban design, and economic and social development.
This insightful book unfolds the boipara, exploring the acts of thinking and writing about space and place in the context of recent key conversations at the intersections of cultural geographies, mobilities, materialities and heritage studies.