This insightful and expert-led volume presents a holistic view of the latest, cutting-edge global research on trends and changes in consumer behaviour in hospitality and tourism, with focus on the effects of the COVID-19 pandemic and its impacts on purchase patterns within the industries.
This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector.
This book tries to integrate the different arrangements devised in the MTS for small and large NMEs into one analytical framework and explores two sets of rules (GATT/WTO-minus and GATT/WTO-plus) along three historical stages (shaping, weakening and strengthening).
From data collection to evaluation and visualization of prediction results, this book provides a comprehensive overview of the process of predicting demand for retailers.
Women and Travel: Historical and Contemporary Perspectives is a fascinating look at the behavior, motivations, experiences, and needs of women as tourists and travellers, drawing on both historic and contemporary eras.
This significant and timely volume focuses on the unique trajectory of tourism development in Japan, which has been characterized by an historical emphasis on promoting both domestic and international tourism to Japanese tourists, followed by the more recent policy of competing aggressively in the international incoming tourist market.
Energizing and bold, this major revision of Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 6th Edition, invites students to embrace a big picture view of the retail design industry.
Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry.
Der Einzelhandel hat sich durch die Digitalisierung in den letzten Jahren dramatisch gewandelt: Das Aufkommen des E-Commerce und die Verbreitung von Smartphones haben das Einkaufsverhalten der Verbraucher revolutioniert.
Tourism and Poverty addresses a critical question facing many academics, governments, aid agencies, tourism organizations, and conservation bodies around the world: can tourism work as a tool to overcome poverty?
Although originally published in 1928, many of the issues discussed in this book remain pertinent today: in unstable markets grappling with labour shortages, how to pay the producers of food a fair price, at a price the consumer can afford, whilst maximising efficiency and minimising waste.
This book is a practical guide to finding and delivering energy savings opportunities in transport operations for professional energy managers and energy auditors.
One of the leading texts in the field, Tourism Management is the ideal introduction to the fundamentals of tourism as you study for a degree, diploma or single module in the subject with a global focus.
This book provides a comprehensive and readable overview of the critical debates and controversies around tourism in Africa, and the major factors that are affecting tourism development now and in the future.
This book presents state-of-the-art research from around the world on how the fashion industry can help in the transition towards a sustainable model of development and a circular economy.
Hospitality Finance and Accounting provides a uniquely concise, accessible and comprehensive introduction to hospitality, finance and accounting from a managerial perspective.
Written by one of the foremost experts on sports nutrition and performance, A Guide to Understanding Dietary Supplements takes a critical look at the dietary supplement industry.
This book examines comparative performance and best practice in National Tourism Organisations/ Administrations from extensive research carried out in 2003 and 2004.
This book provides original, innovative, and international tourism research that is embedded in interdisciplinary and transdisciplinary theoretical and methodological thought in the study of dark tourism.
This book emphasises the work, the remarkable contributions, and the lifetime achievements of internationally respected scholars who have made lifelong contribution to advancing tourism studies and the dissemination of tourism-based knowledge and education across the world.
Dieses Lehrbuch behandelt die Grundlagen des eCommerce im Bereich Business-to-Business (B2B), bei dem ähnliche Prinzipien der Kundenansprache zu beobachten sind wie im B2C eCommerce.
This book, by one of China's leading economists, explores the past and present of the RMB-the people's currency-as it is poised to compete with the dollar as the international reserve currency.
This three volume reference series provides an authoritative and comprehensive set of volumes collecting together the most influential articles and papers on tourism, heritage and culture.
This book challenges traditional approaches to heritage interpretation and offers an alternative theoretical architecture to the current research and practice.
The first behind-the-scenes look at the stunning success of America's hippest discount retailer Founded in 1962 by Minnesota-based department store Dayton's, Target has grown to become America's second most profitable retailer behind Wal-Mart.
Events are becoming more complex as their range of functions grows, as meeting places, creative spaces, economic catalysts, social drivers, community builders, image makers, business forums and network nodes.
With the rise of digital media, promotion remains a key element at each step of the merchandising process to communicate a clear message about a product, brand, or retailer to the end user.
This book analyzes new electricity pricing models that consider uncertainties in the power market due to the changing behavior of market players and the implementation of renewable distributed generation and responsive loads.
