Whether physical or virtual, heritage brand or start-up, pop-up stores are everywhere: this book provides the 'why, what, and how' for entrepreneurs and established brands to capitalize on this exciting format.
This insightful and expert-led volume presents a holistic view of the latest, cutting-edge global research on trends and changes in consumer behaviour in hospitality and tourism, with focus on the effects of the COVID-19 pandemic and its impacts on purchase patterns within the industries.
Der Autor zeigt auf, dass sich der ökologische Nutzen des Getrenntsammelns mittels gelbem Sack nach über dreißigjähriger Praxis immer noch unter Null bewegt.
This timely and innovative book presents a critical exploration of how blockchain technologies may be useful in enhancing the sustainability, viability, and social responsibility of the tourism and hospitality sectors.
Nation Branding in the Americas: Contested Politics and Identities provides an overview of nation branding in the Americas, an often neglected continent(s) in debates about the creation, dissemination and management of national images.
The Routledge Handbook of Tourism Geographies, 2nd Edition, offers a comprehensive re-evaluation of the recent developments; conceptual, theoretical and empirical debates; and critical issues in this field of study.
This accessible edited collection provides global context for undergraduate and postgraduate students studying the sociology of work and organisations.
Translated from its original Dutch, Strategic Brand Design offers students and professionals a clear overview of the most important steps in developing brand identity from a marketing perspective.
Crossing Borders examines how translocal, transnational, and internal borders of various kinds distribute uneven capabilities for moving, dwelling, and circulating.
Dans un monde en constante évolution, où la technologie redéfinit les règles du commerce, l'intelligence artificielle (IA) se révèle être un levier indispensable pour transformer les ventes.
At a time when the world is plagued with pandemics, natural disasters, wars, and resulting hardships, nature-based tourism is on the decline, disrupting essential funding streams for protected areas where biodiversity and human vulnerability are highest and at greatest risk, especially in Africa and Latin America.
The Routledge Handbook of Tourism Geographies, 2nd Edition, offers a comprehensive re-evaluation of the recent developments; conceptual, theoretical and empirical debates; and critical issues in this field of study.
In today's rapidly evolving digital landscape, artificial intelligence is no longer a distant concept; it's a powerful tool that has become essential for any successful sales strategy.
n einer Welt, in der der Online-Handel boomt und Rücksendungen zum Alltag gehören, stellt sich die Frage: Wie können Unternehmen Retouren nicht nur als unvermeidbare Kosten, sondern als wertvolle Ressourcen betrachten?
Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to provide a comprehensive and honest understanding of the commercial and ethical functions marketing plays in the fashion industry.
At a time when the world is plagued with pandemics, natural disasters, wars, and resulting hardships, nature-based tourism is on the decline, disrupting essential funding streams for protected areas where biodiversity and human vulnerability are highest and at greatest risk, especially in Africa and Latin America.
This book provides a comprehensive overview of the potential of geotourism in sub-Saharan Africa for promoting social sustainability and ecological justice.
Die Ausarbeitung gibt theoretisch fundierte und praktisch anwendbare Hinweise auf die situationsadäquate und erfolgsorientierte Gestaltung der Omni-Channel-Logistik (=OCL).
The purposeful production, exchange, and consumption of alcohol, like all human endeavour, is always a matter of time and temporality - and ranges from the universality of Einsteinian space-time relativity through to species-specific nature times and the myriad of anthropocentric constructs of nature time and of social times/temporalities.
The book offers a critical exploration of the integration of AI, blockchain, and metaverse technology in the hospitality and tourism industry to investigate the potential of these technologies in revolutionizing the industry.
Discover the transformative potential of sports tourism and events in achieving Sustainable Development Goals (SDGs) with "e;Sport Tourism, Events and Sustainable Development Goals: An Emerging Foundation.
This informative volume on the shifting requirements of the hospitality service industry aims to incorporate smart information technology into tourism services.
Tourism Policy and Planning: Yesterday, Today, and Tomorrow offers an introduction to the tourism policy process and how policies link to the strategic tourism planning function as well as influence planning at the local, national, and international levels.