One of the leading texts in the field, Tourism Management is the ideal introduction to the fundamentals of tourism as you study for a degree, diploma or single module in the subject, with a global focus.
This symposium, held in Argentina in March 2003, commemorates Otto Nordenskjold's 1901 expedition, and pays tribute to the Swedish and Argentinian explorers who took on the challenge of early fieldwork in Patagonia and Antarctica.
Air Transportation Industry considers the influence of political, legal, economic, social, and technological factors on the developments in the industry.
Insights from Visitor Studies: A purpose-oriented model for museums provides a systematic overview of the value of visitor studies and, for the first time in English, a comprehensive overview of the development of visitor studies in mainland China.
The book offers a critical exploration of the integration of AI, blockchain, and metaverse technology in the hospitality and tourism industry to investigate the potential of these technologies in revolutionizing the industry.
This innovative and timely book presents an in-depth analysis of how the metaverse revolutionizes tourism management, transforms consumer behaviour and motivates tourists to visit destinations.
One of the leading texts in the field, Tourism Management is the ideal introduction to the fundamentals of tourism as you study for a degree, diploma or single module in the subject, with a global focus.
Dieses Buch präsentiert Entwicklungen und Zukunftstrends im E-Commerce, der durch die neuen digitalen Kommunikations- und Konsummuster der Kunden geprägt ist.
This book is a complete guide to learning the critical selling and negotiation skills to gain a competitive edge in a challenging business environment.
This book is a complete guide to learning the critical selling and negotiation skills to gain a competitive edge in a challenging business environment.
Dieses Buch präsentiert Entwicklungen und Zukunftstrends im E-Commerce, der durch die neuen digitalen Kommunikations- und Konsummuster der Kunden geprägt ist.
This book provides a comprehensive overview of the potential of geotourism in sub-Saharan Africa for promoting social sustainability and ecological justice.
Britons Abroad (1968) takes the lid off nine 1960s package tours, mainly in Europe, revealing the kind of people taking part, what they got for their money and the adventures that befell them.
With a special focus on social and cultural aspects of tourism and travel, this novel work brings out the latest in anthropology of tourism by laying the foundations of a new understanding of the intersection between tourism and social science.
Whether physical or virtual, heritage brand or start-up, pop-up stores are everywhere: this book provides the 'why, what, and how' for entrepreneurs and established brands to capitalize on this exciting format.
This insightful and expert-led volume presents a holistic view of the latest, cutting-edge global research on trends and changes in consumer behaviour in hospitality and tourism, with focus on the effects of the COVID-19 pandemic and its impacts on purchase patterns within the industries.
Der Autor zeigt auf, dass sich der ökologische Nutzen des Getrenntsammelns mittels gelbem Sack nach über dreißigjähriger Praxis immer noch unter Null bewegt.
This timely and innovative book presents a critical exploration of how blockchain technologies may be useful in enhancing the sustainability, viability, and social responsibility of the tourism and hospitality sectors.
Nation Branding in the Americas: Contested Politics and Identities provides an overview of nation branding in the Americas, an often neglected continent(s) in debates about the creation, dissemination and management of national images.
The Routledge Handbook of Tourism Geographies, 2nd Edition, offers a comprehensive re-evaluation of the recent developments; conceptual, theoretical and empirical debates; and critical issues in this field of study.
This accessible edited collection provides global context for undergraduate and postgraduate students studying the sociology of work and organisations.
Translated from its original Dutch, Strategic Brand Design offers students and professionals a clear overview of the most important steps in developing brand identity from a marketing perspective.
Crossing Borders examines how translocal, transnational, and internal borders of various kinds distribute uneven capabilities for moving, dwelling, and circulating.
Dans un monde en constante évolution, où la technologie redéfinit les règles du commerce, l'intelligence artificielle (IA) se révèle être un levier indispensable pour transformer les ventes.
At a time when the world is plagued with pandemics, natural disasters, wars, and resulting hardships, nature-based tourism is on the decline, disrupting essential funding streams for protected areas where biodiversity and human vulnerability are highest and at greatest risk, especially in Africa and Latin America.
The Routledge Handbook of Tourism Geographies, 2nd Edition, offers a comprehensive re-evaluation of the recent developments; conceptual, theoretical and empirical debates; and critical issues in this field of study.
In today's rapidly evolving digital landscape, artificial intelligence is no longer a distant concept; it's a powerful tool that has become essential for any successful sales strategy.
n einer Welt, in der der Online-Handel boomt und Rücksendungen zum Alltag gehören, stellt sich die Frage: Wie können Unternehmen Retouren nicht nur als unvermeidbare Kosten, sondern als wertvolle Ressourcen betrachten?
Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to provide a comprehensive and honest understanding of the commercial and ethical functions marketing plays in the fashion industry.
At a time when the world is plagued with pandemics, natural disasters, wars, and resulting hardships, nature-based tourism is on the decline, disrupting essential funding streams for protected areas where biodiversity and human vulnerability are highest and at greatest risk, especially in Africa and Latin America.
This book provides a comprehensive overview of the potential of geotourism in sub-Saharan Africa for promoting social sustainability and ecological justice.
