The discussion about Multi-Channel-Systems in retail business might not be new - but it has gained momentum against the background of consolidations and mergers, the devel- ment of information and communication technologies (ICT) and experiences of disillusi- ment with pure e-commerce players (Dohmann et al.
Written by an expert of the ins and outs of viticulture in Burgundy and many other areas of the world, this new volume showcases the wine-growing culture of Burgundy.
Fully updated and revised in its fifth edition, Event Studies remains the most comprehensive book devoted to developing knowledge and theory about event management and event tourism, focusing on the study of events, the event experience, and meanings associated with them.
How large American retailers outgrew the capacity of government to regulate themThe United States is widely recognized as the quintessential consumer society, one where huge companies like Walmart and Amazon are famous for enticing customers with cheap goods and speedy delivery.
Global Airlines: Competition in a Transnational Industry presents an overview of the changing scene in air transport covering current issues such as security, no frills airlines, 'open skies' agreements, the outcome of the recent downturn in economic activity and the emergence of transnational airlines, and takes a forward looking view of these challenges for the industry.
The opening chapter explains the recent growth of industry PR, and travel & tourism news coverage which today focuses on the considerable economic benefits of the industry.
In an age of self-service stores, saturated markets and ever more demanding customers, the careful and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses.
This handbook presents cutting-edge and global insights on sustainable heritage, engaging with ideas such as data science in heritage, climate change and environmental challenges, indigenous heritage, contested heritage and resilience.
Dieses Buch zeigt, wie der Handel die richtigen strategischen Weichen stellen und die Möglichkeiten der Digitalisierung zur Steigerung des Kundenerlebnisses nutzen kann.
Drawing upon empirical research and critical literature review, Smart Tourism Destination Governance: Technology and Design-Based Approach provides a comprehensive overview and analysis of smart tourism destination governance and its related challenges.
The complex relationship between heritage places and people, in the broadest sense, can be considered dialogic, a communicative act that has implications for both sides of the 'conversation'.
This new textbook, authored by a team of expert researchers and lecturers based at the London College of Fashion, is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector.
How large American retailers outgrew the capacity of government to regulate themThe United States is widely recognized as the quintessential consumer society, one where huge companies like Walmart and Amazon are famous for enticing customers with cheap goods and speedy delivery.
Das Buch zeigt die dynamischen und vielschichtigen Welten des E-Commerce, der elektronischen Marktplätze und des Online-Marketings auf - Themen, die in unserer zunehmend digitalisierten Welt von zentraler Bedeutung sind.
Peace through tourism refers to a body of analysis which suggests tourism may contribute to cross-cultural understanding, tolerance and even peace between communities and nations.
Organizational Development (OD) consultants often face dilemmas when they market their services because there is a gap between clients' expectation and the actual role of OD consultants.
Zurzeit gibt es im Bereich Marketing kaum ein Themengebiet, bei welchem die Praxis so nach Anregungen aus der Wissenschaft sucht wie im Produktmanagement.
As the largely illicit cannabis market transitions to a legal, regulated industry, the "e;canna-curious"e; and experienced industry participants alike are experiencing the harsh truth: Making a fortune in the legal cannabis industry is a challenge made even more difficult by a complex patchwork of state and federal laws.
This new volume, Post-Disaster and Post-Conflict Tourism, now going into its 2nd edition, takes an in-depth look at how global geopolitical tensions and global threats affect the tourism industry and offers tools and strategies for meeting these challenges.
Europe has a long history of managing coastal erosion through a variety of protection strategies, from the defences of the Venice lagoons to coastal land reclamation in the Netherlands.
This collection draws on the Mobilities approach to look afresh at notions of the sacred where they intersect with people, objects and other things on the move.
This innovative and insightful book critically explores how to recognize and generate the social, cultural, political and economic values of the heritage of urban peripheries and encourage new metropolitan development scenarios that protect and build upon that cultural heritage.
The imagination has long been associated with travel and tourism; from the seventeenth century when the showman and his peepshow box would take the village crowd to places, cities and lands through the power of stories, to today when we rely on a different range of boxes to whisk us away on our imaginative travels: the television, the cinema and the computer.
The Routledge Handbook of Tourism and Indigenous Peoples presents an up-to-date, critical and comprehensive overview of established and emerging themes around Indigeneity and connections between Indigenous peoples and tourism development.
This book challenges the notion that economic crises aremodern phenomena through its exploration of the tumultuous credit-crunch ofthe later Middle Ages.
First published in 1937 this is a collection of articles written by the author under the pseudonym 'Waseda Eisaku' for the Japan Tourist Bureau's magazine over twenty five years.
Stress in College Athletics: Causes, Consequences, Coping addresses the causes and consequences of stress in college sports and offers effective coping mechanisms that will help individuals understand and control stressors and emotions in their environment.
This informative volume on the shifting requirements of the hospitality service industry aims to incorporate smart information technology into tourism services.
