Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.
Accelerate strategy and achieve desired results with this guide to understanding and influencing employee behaviour, based on the theory and practice of strategic management, behavioural psychology and change.
The third edition of Employee Relations is a practical guide to the principles and practice of fostering positive relationships with employees to develop their engagement and achieve business success.
Navigate the B2B marketing sphere with this fully updated guide on how to better understand new customer habits, the digital era and how to shift away from outdated traditional practices.
The updated third edition of Employment Law is a clear and practical guide to understanding the complex, important system that regulates the relationship between employers and employees in the UK.
The second edition of Agile Change Management provides essential tools to build change manager capabilities and ensure change initiatives are embedded effectively throughout the organization.
SHORTLISTED: CMI Management Book of the Year 2017 - Management Futures CategoryUnderstand how to drive business performance with your organizational data and analytics in the second edition of Data-Driven Organization Design.
Global consumption of raw materials currently goes beyond the earth's regenerative capacity, but the circular economy offers a more sustainable model which also provides new business opportunities.
WINNER: PA Voice Awards 2015 - Best Book for a PA (1st edition) With the world of work profoundly disrupted by artificial intelligence, machine learning and COVID-19, the role of the executive assistant is changed forever.
Effective negotiations lead to sustainable partnerships, help both parties to achieve higher goals than they would alone and allow organizations to avoid the costly price of conflict.
SHORTLISTED: CMI Management Book of the Year 2017 - Management Futures CategoryUnderstand how to drive business performance with your organizational data and analytics in the second edition of Data-Driven Organization Design.
As some of today's major and complex companies are worth more than the GDPs of some countries, traditional marketing approaches, such as glossy corporate campaigns, will have limited returns.
Boost lead generation, improve pipeline conversion and build loyalty with clients using this guide to designing a successful end-to-end B2B marketing buyer journey.
Boost lead generation, improve pipeline conversion and build loyalty with clients using this guide to designing a successful end-to-end B2B marketing buyer journey.
Learn what makes a luxury brand, how to successfully market them in a changing global context and what opportunities sustainable luxury and the latest technological developments present.
In Cents and Sensibility, an eminent literary critic and a leading economist make the case that the humanities-especially the study of literature-offer economists ways to make their models more realistic, their predictions more accurate, and their policies more effective and just.
In Cents and Sensibility, an eminent literary critic and a leading economist make the case that the humanities-especially the study of literature-offer economists ways to make their models more realistic, their predictions more accurate, and their policies more effective and just.
The digital revolution is changing our world and the fundamentals of business faster than anyone expected, and the responsibility for leading key aspects of enterprise-wide business transformation often falls to the Chief Financial Officer (CFO).
SHORTLISTED: Business Book Awards 2022 - Start Up/Scale UpTimes have changed: you can launch a successful enterprise with your phone, sell through social media and tap into a whole world of opportunities.
In a 'video first' world, video is one of the most effective tools marketers can use to raise brand awareness, engage consumers, drive website traffic and increase sales.
