'A must read High Performance is a mindset, not a pay check' - Andrew Pruitt, EdD'Joe Friel is one of the world's foremost experts on endurance sports' Outside magazineTAKE YOUR TRAINING TO THE NEXT LEVEL AND FIND YOUR PEAK PERFORMANCEJoe Friel is a legend in endurance sport coaching and the bestselling author of some of the world's most celebrated cycling manuals.