*; Introduces key ideas in linguistics and semiotics to reveal how magic works*; Reveals how to apply effective communication techniques to your magical practice*; Includes case studies of magical schools, such as Hermetic magic, sigil magic, Thelema, the Church of Satan, Chaos Magic, and the Temple of SetIn this illuminating and deeply informative guide, practicing magician Toby Chappell takes readers on a journey into the heart of what it means to transform reality by exploring what magic is.
