Using a wide-ranging variety of texts the author reviews and evaluates a broad range of approaches to textual commentary, introducing the reader to the fundamental distinction between `actual' and `virtual' worlds in critical practice.
Kenneth Burke: Rhetoric and Ideology is a lucid and accessible introduction to a major twentieth-century thinker those ideas have influenced fields as diverse as literary theory, philosophy, linguistics, politics and anthropology.
Kenneth Burke: Rhetoric and Ideology is a lucid and accessible introduction to a major twentieth-century thinker those ideas have influenced fields as diverse as literary theory, philosophy, linguistics, politics and anthropology.
Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture.
In this book, first published in 1987, Professor Schleifer sets Greimas' work in its intellectual context and sets forth the development of his distinctive style of interpretation.
Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture.
`Professor Mahood's book has established itself as a classic in the field, not so much because of the ingenuity with which she reads Shakespeare's quibbles, but because her elucidation of pun and wordplay is intelligently related both to textual readings and dramatic significance.
`Professor Mahood's book has established itself as a classic in the field, not so much because of the ingenuity with which she reads Shakespeare's quibbles, but because her elucidation of pun and wordplay is intelligently related both to textual readings and dramatic significance.
Nothing like wordplay can make difference between languages look so uncompromising, can give such a sharp edge to the dilemma between forms and effects, can so blur the line between translation and adaptation, or can cast such harsh light on our illusion of complete semantic stability.
Nothing like wordplay can make difference between languages look so uncompromising, can give such a sharp edge to the dilemma between forms and effects, can so blur the line between translation and adaptation, or can cast such harsh light on our illusion of complete semantic stability.
The interpretation of anaphora - how we interpret expressions such as definite pronouns (he, she, it) and verbal elliptical phrases (such as "e;did so, too"e;) in the course of ordinary conversation or reading - is an important aspect of language comprehension.
Moving on from his previous book, Superstructuralism , Richard Harland argues that the focus on single words in the structuralist theory of language is its key weakness and that the next advance beyond post-structuralism depends upon replacing word-based with syntagm-based theories.
Moving on from his previous book, Superstructuralism , Richard Harland argues that the focus on single words in the structuralist theory of language is its key weakness and that the next advance beyond post-structuralism depends upon replacing word-based with syntagm-based theories.
Focus particles (words such as even, only, also) play an important role in English, in various syntactic and semantic domains, but their characteristics pose numerous problems for current syntactic frameworks and semantic theories.
Focus particles (words such as even, only, also) play an important role in English, in various syntactic and semantic domains, but their characteristics pose numerous problems for current syntactic frameworks and semantic theories.
Advances in Critical Discourse Studies collects ground-breaking scholarship and cutting-edge research which reflects significant shifts in Critical Discourse Studies, exploring the field from theoretical, analytic and methodological perspectives.
Advances in Critical Discourse Studies collects ground-breaking scholarship and cutting-edge research which reflects significant shifts in Critical Discourse Studies, exploring the field from theoretical, analytic and methodological perspectives.
This systematic introduction to the concept of point of view in language explores the ways in which point of view intersects with and is shaped by ideology.
This systematic introduction to the concept of point of view in language explores the ways in which point of view intersects with and is shaped by ideology.
Writing centers in universities and colleges aim to help student writers develop practices that will make them better writers in the long term and that will improve their draft papers in the short term.
Monika Fludernik presents a detailed analysis of free indirect discourse as it relates to narrative theory, and the crucial problematic of how speech and thought are represented in fiction.
