Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers.
Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers.
This is the quick, visual, one-stop tutorial for everyone who wants to get maximum fun and entertainment out of their Xbox 360, Xbox Live, and Kinect controller.
You've watched celebrity poker on TV; you've witnessed an accountant come from nowhere to win the World Series of Poker; now you're ready to cash in on the online action yourself!
Covers What, How, and Where to Watch TV for Less Millions of people are cutting the cord on old-fashioned cable TV plans, and choosing more modern, efficient, and cost-effective ways to watch their favorite programming and movies.
Help your child power up their reading skills and learn all about football with this fun-filled non-fiction reader carefully levelled to help children progress.
Put your rom-com expertise to the test with nearly 500 trivia questions, accompanied by entertaining illustrations capturing your favorite romantic comedy moments.
Chunky, kawaii, blocky and adorable, these 16 clever folded paper animals all conceal a secretthey double as containers to store precious objects or small gift items like money, candy or notes.
Early in his rise to enlightenment, man invented a concept that has since been variously viewed as a vice, a crime, a business, a pleasure, a type of magic, a disease, a folly, a weakness, a form of sexual substitution, an expression of the human instinct.
In 1884, Edwin Abbott Abbott wrote a mathematical adventure set in a two-dimensional plane world, populated by a hierarchical society of regular geometrical figures-who think and speak and have all too human emotions.
An entertaining and informative anthology of popular math writing from the Renaissance to cyberspaceDespite what we may sometimes imagine, popular mathematics writing didn't begin with Martin Gardner.
Early in his rise to enlightenment, man invented a concept that has since been variously viewed as a vice, a crime, a business, a pleasure, a type of magic, a disease, a folly, a weakness, a form of sexual substitution, an expression of the human instinct.
A visually stunning exploration of a legendary fantasy worldThe Forgotten Realms offer D&D players an endless array of secrets to uncover, foes to fight, and treasures to be taken.
Packed with stunning photography, Eyewitness Football is the perfect guide for any football fan who wants to know everything about the "beautiful game".
"e;An entertaining and informative review of the evolution of one of the most important classes of warship, from the technology of WWII into the missile age.
"e;Create good looking buildings and terrain for your gaming table,"e; including a stone well, a Russian windmill, and a Peninsular diorama (Wargames and Railroads).
