Responding to the rapidly changing business landscape (including advances in social media and information technology) and the COVID-19 pandemic where customers, visitors, or tourists have become more connected, accessible, and informed than ever before, many brands and firms are investing in brand management and brand co-creation.
Award-winningwriter, columnist, and journalists Carl Zimmer selects twenty science and nature essays that represent the best examples of the form published in 2022.
As we humans have expanded our horizons to see things vastly smaller, faster, larger, and farther than ever before, we have been forced to confront preconceptions born of the human experience and create wholly new ways of looking at the world around us.
This book is a rich resource of important information on coldwater fish farming and coldwater fisheries management, including new research and recent technological advances.
In a series of 50 accessible essays, Jo Baker introduces and explains all of the essential concepts, major discoveries and the very latest thinking in astrophysics.
One of the world s greatest scientists of human behaviour, the bestselling author of Behave, shows that free will does not exist - and sets out the disturbing yet liberating implications of accepting this fact.
This book provides an English translation of the work Principles of the Probability Calculus published in 1886 by Johannes von Kries, which discusses the range theory of probability.
Corrosion studies have attracted considerable interest in the areas of materials chemistry and industrial chemistry, as it affects the direct and indirect costs of industry, leading to huge economic setbacks due to the need for repair, maintenance, and even shutdowns due corrosion damage.
The Education of a Russian Statesman: The Memoirs of Nicholas Karlovich Giers offers a fascinating glimpse into the life and career of one of Russias most influential diplomats.
Als Standardwerk beschreibt das Große Handbuch der Gleisinstandhaltung in anschaulicher und komprimierter Form alle Aspekte der Gleisinstandhaltung in Theorie und Praxis.
This edited volume offers a systematic exploration of the relations between Western and Eastern scientists during the Cold War from the Eastern European perspective using the example of economic history.
Science, Medicine, and Aristocratic Lineage in Victorian Popular Fiction explores the dialogue between popular literature and medical and scientific discourse in terms of how they represent the highly visible an pathologized British aristocratic body.
Science, Medicine, and Aristocratic Lineage in Victorian Popular Fiction explores the dialogue between popular literature and medical and scientific discourse in terms of how they represent the highly visible an pathologized British aristocratic body.
The present work deals with the representation of trauma and violence in coming-of-age stories written by African-American and Afro-Caribbean women authors in the United States.
This book covers the various aspects of nanohybrid materials and its composites for their application in treatment of toxic textiles dyes for cleaning the environment especially water and wastewater.
NASA's Chandra X-ray Observatory and ESA's XMM-Newton Observatory have been the pioneering satellites for studying the Universe with X-rays and the cornerstone of X-ray spectroscopy since their launches more than 20 years ago.
This book provides a general overview of different classes of nanomaterials, which includes the synthesis, fabrication, characterization, properties and technological applications of these materials.
Now in its second edition and refreshed by a decade of new research, The Environment in World History uncovers the deep-rooted causes of interconnected climate, biodiversity, and ecological crises that have brought the environment to the top of the global political agenda in the twenty-first century.
This fully updated edition introduces new tools, models, and analytic insights that position the zebrafish even more strongly as an engine of discovery for developmental and disease biology.
Best New Books on Space 2024 - Forbes'Rarely is a non-fiction book about science this engaging' - ForbesWhy darkness is so important - to plants, to animals, and to ourselves - and why we must protect it all costs.
Annual Reports on NMR Spectroscopy, Volume 109, presents the latest release in a series that has established itself as a premier resource for both specialists and non-specialists interested in new techniques and applications pertaining to NMR spectroscopy.
This new book provides a wealth of information on plants in the Lamiaceae family, noted for their essential oils and bioactives and pharmacological properties.