In einer sich rasant verändernden Marketinglandschaft wird die Bedeutung einer authentischen Verbindung zwischen Unternehmen und Konsumenten immer dringlicher.
SelfPub3 is a concept and a publishing era defined by the concept: that any author (with the requisite skills) now has the means to establish a sustainable and scalable business.
The book describes a novel method of engaging rural communities in partnership initially with nurse learners to research and employ the Community Health Assessment Sustainability Education (CHASE) model.
***As recommended by Josh Widdicombe on the PARENTING HELL podcast"e;It's staggeringly honest but also really funny - I laughed out loud several times.
This book addresses key challenges facing global political communication at a time in which transformations in political practice, media ecology and cultural expectations both threaten traditional democratic norms and point to potential new ways of enacting political democracy.
"e;If I were giving out an award for 'book of the year' for internal audit professionals, I would certainly award it to her outstanding manuscript: Radical Reporting: Writing Better Audit, Risk, Compliance and Information Security Reports.
Interpersonal Skills for the People Professions fosters understanding of the work of the people professionals through an exploration of the interpersonal skills that are employed when working with people in nursing, social care, welfare, education, mental health, midwifery, policing and general practice.
This book traces the history of television journalism in Britain from its austere roots in the BBC's post-war monopoly to the present-day plethora of 24 hour channels and celebrity presenters.
This book traces the history of television journalism in Britain from its austere roots in the BBC's post-war monopoly to the present-day plethora of 24 hour channels and celebrity presenters.
Complacency and Collusion focuses on the practice of financial and business journalism, giving compelling explanations for why big business needs the press and why the press needs big business.
This book examines the intricate relationship between culture and public relations within the Middle Eastern context, adopting an interpretive, inductive approach to explore how various cultural dimensions shape the enactment of key public relations concepts.
Written by two practitioner-academics (who between them have more than fifty years of news industry experience), News Values analyses the shape of the news industry - a world of rolling news and multimedia platforms, and a world where broadcast news is increasingly considered another element of show business.
Written for students, graduates and academics from the disciplines of film, media and related subjects, and for those from other disciplines who want to break into the media, this book is a virtual career coach and an employability course all in one package.
Globalization, Development and the Mass Media gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization.
The National Council for the Training of Journalists (NCTJ) Guide to Careers in Journalism is the essential resource to securing a job as a journalist on a newspaper or magazine, on radio and television, or online.
"e;As one of the main scriptwriters of the two internal BBC training sessions which were produced following the Hutton inquiry, I can heartily recommend this book.
Media Law is an essential and accessible introduction to the subject that will assist media; journalism and law students understand key concepts and aid their revision.
Picking up on some of the themes developed in his critically acclaimed book Understanding Audiences (SAGE, 2000), this new book on audience research focuses on qualitative methods and will draw upon students' own media experience.
For 33 years Betty Purcell worked behind the scenes as an award-winning producer in RTE Radio and Television, with presenters such as Marian Finucane, John Bowman, Pat Kenny and John Kelly.