In its six case studies, The Dynamics of Gender in Early Modern France works out a model for (early modern) gender, which is articulated in the introduction.
In its six case studies, The Dynamics of Gender in Early Modern France works out a model for (early modern) gender, which is articulated in the introduction.
First published in 1987, this book is an attempt to re-establish semiotic on the basis of principles consistent with its past history, rather than the 'cultural semiotics' of the European tradition, and especially with the guiding ideas of Peirce and Morris.
First published in 1987, this book is an attempt to re-establish semiotic on the basis of principles consistent with its past history, rather than the 'cultural semiotics' of the European tradition, and especially with the guiding ideas of Peirce and Morris.
As a founder and leading figure in multimodality and social semiotics, Theo van Leuween has made significant contributions to a variety of research fields, including discourse analysis, sociolinguistics, communication and media studies, education, and design.
As a founder and leading figure in multimodality and social semiotics, Theo van Leuween has made significant contributions to a variety of research fields, including discourse analysis, sociolinguistics, communication and media studies, education, and design.
The founder of both American pragmatism and semiotics, Charles Sanders Peirce (1839-1914) is widely regarded as an enormously important and pioneering theorist.
The founder of both American pragmatism and semiotics, Charles Sanders Peirce (1839-1914) is widely regarded as an enormously important and pioneering theorist.
In recent decades, what is known as 'the subject' has been problematized by various old and new materialisms and today appears as decentered in and by language, split by the unconscious, deformed by social forces, governed by ideology and is either seen to have succumbed to the postmodern condition or to never have existed in the first place.
This book advances our understanding of change over time in human social conduct, and represents the first consolidated effort to reveal how micro-analytic studies of social interaction address such issues.
This book offers an original new conception of visual story telling, proposing that drawing, depictive drawing and narrative drawing are produced in an encompassing dialogic system of embodied social behavior.
This book offers original corpus research in a range of workplace contexts including office-based settings, call center interactions and healthcare communication.
This book presents developments of discourse analysis in France and applies its tools to key texts from five theorists of structuralism: Lacan, Althusser, Foucault, Derrida and Sollers.
Teaching and Learning Signed Languages examines current practices, contexts, and the research nexus in the teaching and learning of signed languages, offering a contemporary, international survey of innovations in this field.
This book focuses on strategies and procedures for assessing the academic language ability of students entering an English-medium university, so that those with significant needs can have access to opportunities to enhance their language skills.
This book defines the notion of applied sign linguistics by drawing on data from projects that have explored sign language in action in various domains.
Drawing on a variety of film semiotic theories, this book sheds light on works by mainland Chinese directors, Hong Kong New Wave directors, Taiwan New Cinema directors, and overseas Chinese directors.
In Chaucerian Play: Comedy and Control in the Canterbury Tales, the author examines the intricate relationship between laughter, fiction, and the human condition in Chaucer's work.
Gunther Kress, one of the founders of social semiotics and multimodality, has made lasting contributions to these fields through his work in semiotics and meaning-making; power and identity; agency, design, production; and pedagogy and learning; in varied sites of transformation.
Gunther Kress, one of the founders of social semiotics and multimodality, has made lasting contributions to these fields through his work in semiotics and meaning-making; power and identity; agency, design, production; and pedagogy and learning; in varied sites of transformation.
The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior.
The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior.
Studies of multimodality have significantly advanced our understanding of the potential of different semiotic resources-verbal, visual, aural, and kinetic-to make meaning and allow people to achieve various social purposes such as persuading, entertaining, and explaining.
Studies of multimodality have significantly advanced our understanding of the potential of different semiotic resources-verbal, visual, aural, and kinetic-to make meaning and allow people to achieve various social purposes such as persuading, entertaining, and explaining.
