This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.
When James Meredith enrolled as the first African American student at the University of Mississippi in 1962, the resulting riots produced more casualties than any other clash of the civil rights era.
In recent years the sexual abuse of children in religious institutions has gripped the Western world, as churches, governments and civil society attempt to come to terms with the magnitude of widespread historical abuses.
Written by experts in the field, this well-established book provides a critical and academically rigorous exploration of the key functions, practices and issues in HRM today.
A Comprehensive Guide to Construction Supply Chain ManagementDevelop a highly efficient construction supply chain management (CSCM) solution that decreases risk and increases profitability.
This book examines military families' well-being and health outcomes by providing a critical theoretical perspective on their position and the risks and challenges affecting them.
With this volume, the author demonstrates how a collective goods approach to higher education research can alleviate problems of rising costs, declining resources, and growing concerns about undergraduate learning.
Drawing from the discourse of practice-oriented teacher education, this book investigates the state of pre-service teachers' practical knowledge in mainland China, providing insights into the reform of initial teacher education programmes for teacher educators.
This book presents selected theoretical and empirical papers from the 23rd Eurasia Business and Economics Society (EBES) Conference, held in Madrid, Spain.
Solution Focused Coaching in Practice is a practical 'how-to' guide that provides an invaluable overview of Solution Focused Coaching skills and techniques.
The book presents the proceedings of the 15th DIVAI (Distance Learning in Applied Informatics) Conference, an international scientific event that focuses on the field of distance learning in applied informatics.
Strategic Learning and Leading Change is a practical, inspiring read that challenges business commentators who have doubted the power of HR and presents examples of how HR leaders are leading change to truly earn their seats as business partners at the strategy table.
A recent Gallup Study estimated that 7 in 10 American workers are "e;actively disengaged"e; or "e;not engaged"e; while at work, costing the economy between $450 and $550 billion per year.
This handbook presents workplace training, employee development, and organizational learning from the primary point of view of industrial organizational psychology.
As the demographics of college students in the United States continue to shift, researchers increasingly design studies that offer insight into students enrolled in higher and postsecondary education institutions.
The authentic voices of sixty successful women, identify the challenges that they have faced in their careers and the ways in which they have overcome them.
The book reflects on ways of transcending Equality, Diversity and Inclusion (EDI) by establishing a dialogue between the professional experience of the authors and experts from academia and practitioners from financial services and executive search.
Museums and Well-being outlines the historical development of well-being within museums and offers a critical engagement with this field from a museum studies perspective.
Recent academic and medical initiatives have highlighted the benefits of studying culturally embedded healing traditions that incorporate religious and philosophical viewpoints to better understand local and global healing phenomena.
Programs like philosophy for children, reciprocal teaching, problem based learning and computerized games can help students' critical and creative thinking skills, but which are most effective?
This book explores the effects of racial microaggressions on Asian American (AA) faculty members currently at higher education institutions utilizing the frameworks of the Model Minority Myth and Perpetual Foreigner Stereotype.
The contributors to Internationalising the University: the Chinese Context offer an in-depth understanding of the rapidly changing developments in the fields of institutional, social, management, curriculum and student concerns and changes.